Returning to Barcelona from 3 to 6 February 2026, Integrated Systems Europe (ISE) will once again occupy all halls at Fira de Barcelona Gran Via. The 2026 edition will be the largest in the event’s history, with more than 1,700 exhibitors confirmed and over 100,000 square metres of exhibition space. As the world’s leading AV and systems integration exhibition, ISE continues to attract a global audience representing Europe, North America, Latin America, the Middle East and Asia.
Under the theme “Push Beyond,” ISE 2026 features an expanded content programme that includes focused summits, Megatrends sessions, free Spanish-language talks, immersive showcases, guided tours and experiential technology demonstrations.
Mike Blackman, Managing Director of Integrated Systems Events, said: “ISE 2026 is about pushing beyond expectations. This year’s ISE content programme will drive innovation with our most expansive schedule to date. As the industry’s trailblazer, we’ve reshaped our programme, introducing Megatrend sessions and a new CyberSecurity Summit to reflect our industry’s rapid transformation and unprecedented challenges.”
Key Content for Retail and Commercial Audiences
The Summit programme offers sector-specific sessions tailored to the interests of retailers and commercial technology buyers. The Digital Signage Summit will cover content platforms, display innovation, analytics and interactive media delivery in consumer spaces.
The new CyberSecurity Summit, chaired by Pere Ferrer i Sastre, will focus on the evolving threat landscape for networked AV and smart infrastructure, offering practical guidance for organisations that rely on connected digital environments to engage customers and operate retail venues.
The Megatrends programme presents fast-paced sessions on Artificial Intelligence, Cybersecurity, Robotics, Smart Spaces, Sustainability and Tradescape. These are designed to help attendees understand how emerging technologies will shape retail operations, customer engagement and digital integration.
New for 2026: ISE Spark and Innovation Park
ISE 2026 introduces ISE Spark, a four-day programme in Hall 8.1 focused on creative content and production. This initiative will feature demonstrations from agencies, broadcasters and content producers showing how AV is being applied in real-world commercial and entertainment environments.
The Innovation Park returns with 130 curated startups. The zone is designed to support emerging companies through visibility, matchmaking, and investor connections, giving attendees a glimpse of the technologies that could shape the future of customer engagement, smart retail, and integrated media.
Exhibition Halls and Technology Zones
ISE 2026 spans eight main halls, organised into dedicated zones:
- Digital Signage and DooH Zone (Hall 4) will highlight display networks, content automation, LED innovation and analytics tools used in retail and public spaces.
- Multi-Technology Zones (Halls 3, 5, 8.1) will feature cloud-based AV solutions, unified communications, control systems and smart infrastructure.
- Lighting and Staging (Halls 6, 8.1) will explore projection mapping, motion tracking and show control technologies increasingly adopted in immersive retail and events.
- Smart Building and Residential Zones (Halls 1, 2) will showcase automation and control tools applicable to commercial interiors and energy-efficient environments.
- Innovation Park (Congress Square) will serve as a discovery hub for first-time exhibitors, with early-stage solutions for smart spaces and experiential AV.
Guided show floor tours will help visitors navigate technologies aligned with retail, smart environments, education, broadcast and more.
Immersive Experiences, Projection Mapping and Drone Shows
Off the show floor, ISE 2026 will present several immersive experiences across Barcelona. Tech Tours will provide access to real-world installations where projection mapping, AV control and interactive technology are being used in cultural and commercial environments.
Each evening from Tuesday to Thursday, an outdoor drone show will take place at Fira Gran Via. The spectacle will feature hundreds of synchronised drones, live music and an opera singer, offering attendees an example of next-generation entertainment technology.
These features underscore ISE’s emphasis on immersive media, live experience and the expanding role of AV in storytelling, brand experience and placemaking.
Expanding Learning Beyond the Venue
ISE Tech Tours extend discovery into the city’s cultural landscape. Participants will explore installations at museums, wellness centres and digital art venues, where projection mapping, spatial audio and AV integration are part of the visitor journey.
What Retailers Will Take Away from ISE 2026
For retail professionals, ISE 2026 offers insights into how digital systems and immersive technologies are reshaping consumer environments. Key topics will include:
- Advanced digital signage and content automation
- AI-powered customer engagement tools
- Immersive AV and branded environment design
- Projection mapping and interactive storytelling
- Cybersecurity for connected venues
- Drone shows as experiential marketing assets
- Smart control and sustainability in commercial spaces
- Scalable AV platforms for multi-site operations
ISE 2026 presents a global perspective on the future of AV, retail technology and smart environments. Attendees can register now at iseurope.org, with options including individual summit passes and full-access conference packages.
