Integrated Systems Europe (ISE) has announced author and business leader Mo Gawdat as the Business Keynote speaker for ISE 2027, which returns to Fira de Barcelona Gran Via from 2 to 5 February 2027.
Gawdat will take to the stage in CC4 on Tuesday 2 February with a session titled ‘When Human and Artificial Intelligence Unite: Building a Future Worth Living In’. The keynote will assess the current impact of AI while raising wider questions about the speed of change, responsibility and human behaviour, and how organisations should respond. ISE is positioning the session as an opportunity for attendees to step back from individual solutions and consider where AI is taking the industry and the role people must play in shaping what comes next.
Gawdat’s career spans more than three decades, including roles at IBM, Microsoft and Google, and he has co-founded more than 30 businesses. He is a four-time international bestselling author whose writing focuses on happiness, artificial intelligence and the future of humanity. His first book, Solve for Happy: Engineer Your Path to Joy, developed an algorithm that models how the mind encounters the world and processes joy and sadness, and led to his global mission to make one billion people happy.
His second book, Scary Smart: The Future of AI and How You Can Save Our World, established Gawdat as a prominent voice on AI, including how the technology will continue to develop and what businesses could do differently to incorporate it into their operations. His latest initiative, Emma.love, is an ethical AI coaching platform designed to help people cultivate meaningful relationships, platonically, romantically and professionally, and his forthcoming book is Alive: A Human’s Guide to Living in the World of AI.
“Mo Gawdat brings a rare combination of business leadership, technological insight and human perspective to the conversation around AI. As industries and disciplines surrounding the AV world become increasingly interconnected, his keynote will challenge the ISE community to look beyond the hype and consider how AI can be applied responsibly to unlock new ideas, experiences and opportunities”
Mike Blackman, Managing Director, Integrated Systems Events
“His message captures the spirit of When Worlds Unite, and we look forward to welcoming him to the stage at ISE 2027.”
The ISE 2027 theme, ‘When Worlds Unite’, reflects the growing convergence of AV, digital content, immersive experiences, smart buildings and live events. The organisers say Gawdat’s keynote will bring the theme to life by looking at how AI could help these technology sectors continue to come together without losing the human connection.
Dates and venue details for ISE 2027 are listed in the 365 Retail events calendar. The show follows a 2026 edition that drew a record 92,170 visitors to Barcelona.
Terry Clark is the Publisher and Content Director of 365 Retail, with more than a decade of experience covering retail design, technology innovations, store openings and the wider retail industry. He also works closely with leading retailers, suppliers, agencies, events and industry awards across the UK.
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