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JD is set to make a significant expansion in Edmonton with the grand opening of their new store at Edmonton Green Shopping Centre this Saturday, 18th November 2023. The new store, boasting a substantial 2,900 sq. ft., marks a +132% increase in retail space compared to JD’s previous location within the centre.

This move reasserts JD’s position as the foremost retailer of trainers and sports fashion in the UK. The store will feature a broad array of popular brands, including Nike, Adidas, The North Face, and Under Armour, catering to the diverse tastes and needs of Edmonton’s shoppers, particularly in time for the festive period.

JD Oxford Street London

The new retail space is not only a hub for fashion and footwear enthusiasts but also a boon for the local community, creating 11 new job opportunities. It’s a step that reflects JD’s commitment to contributing positively to the areas where it operates.


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JD has planned an engaging opening weekend to celebrate this significant expansion. Visitors to the new store on the 18th and 19th of November will be treated to a vibrant shopping experience, complete with a DJ setting the soundtrack. Additionally, customers will have the chance to participate in the JD Ballnado game, offering the thrill of winning a £50 voucher to spend in-store.

In an exciting collaboration, the first 90 customers will also have the chance to claim 2400 Call of Duty Points, courtesy of the JD x Call of Duty Modern Warfare partnership. This unique offering blends the world of retail with popular gaming culture, showcasing JD’s innovative approach to customer engagement.

James Air, Head of Group Acquisitions at JD, commented on the new opening, saying, “I am sure our new store in Edmonton Green will be very well received by our loyal customers in the area. The old store has been very popular and we’re looking forward to welcoming customers this weekend.”

This latest development follows JD’s continued expansion, as highlighted in a recent report detailing their growth at Birmingham’s Bullring Grand Central. This pattern of growth underscores JD’s ongoing commitment to enhancing its retail presence across the UK.

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