The fragrance brand is taking a dedicated unit at Victoria Square, where it will join a growing beauty and lifestyle offer ahead of the Christmas trading period.
Jo Malone London is preparing to open its first standalone store in Northern Ireland at Victoria Square, Belfast, on 1 December 2026. The fragrance brand will take a 3,402 sq ft unit, moving to a new home within the shopping centre.
The store will carry fragrances, home scents, candles, bath and body products and gifts. Its arrival adds a dedicated Jo Malone London location to Victoria Square’s beauty and lifestyle offer ahead of the Christmas trading period.
Victoria Square owner Commerz Real says centre sales rose 23% in the first half of 2026 compared with the same period in 2025. The centre has also welcomed Sephora and Bershka, while Pull & Bear has expanded. Abercrombie & Fitch has since opened its first Northern Ireland store there.
“2026 has been a phenomenal year for us, and welcoming Jo Malone London’s first standalone store in Northern Ireland is a fantastic endorsement of the confidence leading brands have in the destination.
Victoria Square continues to outperform the wider market because of the quality and diversity of our retail offer, the strength of our catchment, and importantly, our ability to provide brands with the right platform to succeed. We are the place to be for leading retailers looking to make a real impact in Northern Ireland, and Jo Malone London will be a great addition.”
Julie King, Senior Asset Manager at Commerz Real
“We are delighted to announce the opening of our new Jo Malone London store in Belfast, relocating to a new home within the iconic Victoria Square. Set in one of the city’s most vibrant destinations, the new store reflects Belfast’s distinctive character and cultural spirit, alongside the craftsmanship, sophistication and timeless elegance at the heart of our brand.
Celebrated for exquisitely crafted scents and an unrivalled olfactive portfolio, Jo Malone London invites discovery through an inspiring fragrance and gifting experience, complemented by the elevated service synonymous with the brand. We are especially delighted to open our doors in time for the festive season.”
Lizzie Brady, Vice President General Manager, Jo Malone London
The December opening will give Jo Malone London its own dedicated retail space at the Belfast centre.
Terry Clark is the Publisher and Content Director of 365 Retail, with more than a decade of experience covering retail design, technology innovations, store openings and the wider retail industry. He also works closely with leading retailers, suppliers, agencies, events and industry awards across the UK.
