The LEGO Group has announced plans to open a new store in Bristol, marking the city’s second LEGO location. The new store, situated at Cribbs Mall, will span 178 square metres and is located adjacent to Polestar and H&M. This new venue promises to deliver an unforgettable shopping experience, featuring immersive activities, expert guidance from Brick Specialists, and exclusive in-store offerings.
The Cribbs Mall location will offer interactive features such as the Pick a Brick Wall and Build a Minifigure Tower, designed to engage builders of all ages. Additionally, the store will house the largest selection of LEGO products, including exclusives like the LEGO Technic™ McLaren P1™ and the LEGO The Lord of the Rings: Barad-dûr™. Visitors can also benefit from the LEGO Insiders loyalty programme, allowing them to earn points redeemable for discounts or exclusive member offers. The store is actively recruiting Brick Specialists, who will play a central role in ensuring a fun and engaging experience for all visitors.
Shweta Munshi, Vice President Marketing, LEGO Retail at the LEGO Group, expressed enthusiasm about the expansion: “We are delighted to expand the LEGO Retail store portfolio by opening a second store in Bristol. We have found the perfect site at Cribbs Mall, and the new store will allow builders of all ages to be inspired by the endless play opportunities LEGO building has to offer. This store will be a top destination for product launches and events, while acting as a hub for our LEGO community and new builders alike.”
Scott Linard, Portfolio Director at M&G Real Estate, which manages Cribbs Mall, commented on the significance of the new addition: “It is great to see such an iconic brand like the LEGO Store take space at Cribbs Mall, and we expect their arrival to be very popular amongst our shoppers. The LEGO Store will sit alongside our vast array of leading UK and international brands, which allows us to offer something for everyone here at Cribbs Mall. We look forward to working with the LEGO team on their amazing new space, which will offer customers a truly immersive experience.”
The opening of the Cribbs Mall store will bring the total number of LEGO stores in the UK to 20, further demonstrating the LEGO Group’s commitment to physical retail and creating engaging experiences for its guests. The new store will join other UK locations such as Cabot Circus in Bristol, Trafford Centre in Manchester, and Battersea Power Station in London.
Details of the official opening date for the LEGO Store at Cribbs Mall will be announced soon.
