L’OBJET has marked its 20th anniversary with the opening of its first UK flagship boutique on Sloane Street, London. The luxury design and fragrance brand, known for its refined craftsmanship and innovative aesthetic, expands its presence in the city with this dedicated retail space, offering an exclusive selection of home décor, tableware, fragrance, and apothecary collections.
The boutique joins L’OBJET’s existing locations in New York and Paris, solidifying its status as a global leader in luxury design. Having already made its mark in London through its boutique at Harrods and its presence in the store’s Beauty Hall, this new standalone space provides a fully immersive brand experience, showcasing L’OBJET’s most coveted collections alongside retail-exclusive pieces available only at this location.
A Store Designed for Timeless Luxury
Designed in collaboration with Los Angeles-based studio Anno Mille and L’OBJET’s Founder and Creative Director, Elad Yifrach, the 1,300-square-foot boutique merges contemporary elegance with classic elements. A grand black metal entrance with cast bronze handles leads visitors into a space defined by rich textures, luxurious materials, and sculptural details. Highlights include:
- A central column clad in stainless steel with a cast bronze chain base plated in antique nickel.
- A custom fragrance island crafted from limestone, stainless steel, and chocolate-toned lacquer.
- Walls and shelves upholstered in cognac velvet, creating a warm, intimate atmosphere.
- A one-of-a-kind 24K hand-gilded metal art piece, designed in collaboration with Portuguese artisan Sebastião Lobo, available exclusively at this location.
Sculptural tables and shelving in Bianco Real Portuguese limestone reflect the brand’s signature blend of natural elegance and contemporary craftsmanship, while a state-of-the-art lighting system enhances the boutique’s inviting ambience.
Strengthening L’OBJET’s Presence in London
The Sloane Street flagship represents a new chapter in L’OBJET’s expansion into key luxury markets. In recent years, the brand has established a strong presence across major design capitals, with its Madison Avenue boutique in New York (2022) and Paris boutique at 30 rue Jacob (2023). The London opening reinforces L’OBJET’s commitment to creating extraordinary spaces that bring its unique vision to life.
“Opening a flagship boutique in London is an incredibly exciting milestone for us. The city has not only been a constant source of inspiration, but has also shown a true appreciation for everything L’OBJET has created. We’re proud to bring the full universe of the brand together under one roof—made even more special as we celebrate our 20th anniversary.” – Elad Yifrach, Founder and Creative Director, L’OBJET
A Hub for Design and Craftsmanship
Located in the heart of Chelsea’s luxury shopping district, the boutique places L’OBJET among some of the world’s most prestigious brands. As the company continues its global expansion, its London flagship stands as a testament to its dedication to design, craftsmanship, and artistic innovation.
“L’OBJET has long been part of London’s luxury landscape, first through our standalone counter in Harrods’ home floor and, more recently, our presence in its fragrance hall. This flagship opening marks a new chapter, reinforcing our commitment to this vibrant city while reflecting our continued global expansion—already across the Middle East and soon India. London has always embraced our vision of craftsmanship and design, and we are delighted to now offer an elevated space to experience the full world of L’OBJET.” – Stanislas Le Bert, CEO, L’OBJET
