lululemon has announced plans to expand its international presence in 2026 with entry into six new markets – a record for the brand in a single year – through new franchise partnership agreements. The company intends to launch in Greece, Austria, Poland, Hungary and Romania in collaboration with partner Arion Retail Group, in addition to a previously announced entry into India through a partnership with Tata CLiQ.
These agreements will bring lululemon’s athletic and lifestyle apparel and accessories to guests across Europe and the Asia Pacific and will provide performance products designed to support activities such as yoga, running, training, tennis and golf.
Guests in Greece, Austria, Poland, Hungary and Romania will have access to lululemon’s full product range online via lululemon.eu, while customers in India will be able to shop the brand digitally through the Tata CLiQ Luxury and Tata CLiQ Fashion marketplaces.
“As we continue to see strong demand for the lululemon brand around the world, we’re thrilled to grow our presence and communities across Europe and Asia Pacific with entry into six new markets in 2026,” said Sarah Clark, Senior Vice President, EMEA, lululemon. “Each of these markets offers exciting potential for our brand, and we look forward to working with our franchise partners to introduce our innovative products and engaging guest experiences to more consumers in these regions.”
Building Community
lululemon continues to deepen its connection with guests through its ambassador network and local community events, which deliver movement and wellbeing experiences shaped in collaboration with partners globally. Reflecting the brand’s holistic approach to physical, mental and social wellbeing, this community‑first model will remain central to how lululemon enters new markets in 2026 with its partners.
International Expansion
Market expansion is a key pillar of lululemon’s growth strategy. With a presence in more than 30 markets worldwide, the company has an established footprint across North America, EMEA, Asia Pacific and China Mainland. The forthcoming market entries represent another step in lululemon’s international expansion and follow its entry into Italy this summer, as well as recent openings in Denmark, Turkey and Belgium through its franchise model.
Preparations for the new openings will continue into next year, with details on store locations, timelines and community activations expected to be shared in 2026.
