Shopping malls are where you can find everything under one roof. They have been with us for decades, but are these – usually gigantic – developments still as relevant as they once were? How will mall owners keep enticing shoppers in the years ahead? Will the big anchor store still be the big draw? And what will the mall experience of tomorrow look like? In our latest episode, broadcaster Ben Bland sits down with senior industry thinkers to discuss. The guest panel features Myf Ryan, Chief Marketing Officer for Westfield, Emma Robinson, Assistant Director of Asset Management at Hammerson and Nick Guy, Director at architect firm, CallisonRTKL.
Mall Overhaul
With its traditional anchor tenant – the department store – struggling and a growing shift towards smaller but better retail experiences, are gigantic shopping centre developments still relevant?