MINISO is poised to open its newest location on Oxford Street. The establishment will officially open its doors to the public on Friday, the 10th of November

Occupying a sprawling 2,700 square feet, the Oxford Street location is not just another MINISO store; it’s the brand’s most expansive retail outlet in the United Kingdom thus far. This significant opening will be the 23rd MINISO store in the UK, and notably, their third independent high-street establishment.

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Miniso Oxford Street

MINISO Oxford Street

The store promises an eclectic range of products that cater to diverse tastes. From the much-sought-after Sanrio Blind Boxes to charming plush toys, chic home decor, and fashionable accessories, the store has it all. But the offerings don’t end there; the Oxford Street store will also introduce its exclusive line of beauty products and fragrances, featuring nail polishes, perfumes, and essential makeup items.

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Saad Usman, Chief Operating Officer at MINISO UK, stated, “MINISO’s Oxford Street store marks a significant milestone in our journey—a testament to our unwavering belief that ‘Life is for Fun.’ We’re thrilled to extend this philosophy to the lively Oxford Street community. Our store isn’t just any retail space; it’s a vibrant hub of joy and creativity.”

He continued, “Here, we take immense pride in presenting a diverse array of top-quality products, featuring exclusive collections from cherished brands such as Sanrio and Disney. At MINISO’s Oxford Street store, every shopper can discover a perfect match, reflecting their unique style and taste. It’s a celebration of endless choices and delightful surprises.”

To make the grand opening even more memorable, MINISO has planned an array of festivities. Shoppers will have the unique opportunity to meet MINISO’s lovable mascot, PenPen, and enjoy a live drumming performance.

Miniso Oxford Street 2

This latest venture at 100 Oxford Street adds to MINISO’s growing presence in central London, following the successful launches of their other London-based stores located in Shaftesbury Avenue, Westfield White City, Ealing Broadway Shopping Centre, Brent Cross, Harrow, Lewisham, and Wandsworth. Globally, MINISO boasts an impressive portfolio of over 5,800 stores across more than 100 countries, including iconic retail spots like Times Square in New York.


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