MINISO the global retailer celebrated for its extensive range of lifestyle products, has recently bolstered its presence in the United Kingdom. This expansion is marked by the opening of its largest store in the country, strategically located at 100 Oxford Street in London.

The new flagship store, encompassing a vast area of 2,700 square feet, is not just a retail space but a symbol of MINISO’s growing footprint in the UK. This store is the 23rd in the country and the third to be located on a high street, highlighting the brand’s strategic expansion.

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MINISO’s Oxford Street store offers a wide range of products, catering to diverse consumer needs. Shoppers can find everything from the highly sought-after Sanrio Blind Boxes to plushies, aesthetically pleasing homeware, and trendy accessories. Adding to the excitement, the store also introduces a new beauty and exclusive fragrance line, including nail polishes, perfumes, and essential makeup items.

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The store’s opening day saw a remarkable turnout, with long queues of enthusiastic fans eager to experience the new shopping destination. The event was marked by a ribbon-cutting ceremony, graced by the presence of internet sensation Sabrina Bahsoon, known to many as Tube Girl.

Saad Usman, the Chief Operating Officer at MINISO UK, shared his thoughts on this milestone:

“MINISO’s Oxford Street store marks a significant milestone in our journey—a testament to our unwavering belief that ‘Life is for Fun.’ We’re thrilled to extend this philosophy to the lively Oxford Street community. Our store isn’t just any retail space; it’s a vibrant hub of joy and creativity.”

He further added, “Here, we take immense pride in presenting a diverse array of top-quality products, featuring exclusive collections from cherished brands such as Sanrio and Disney. At MINISO’s Oxford Street store, every shopper can discover a perfect match, reflecting their unique style and taste. It’s a celebration of endless choices and delightful surprises.”


The Oxford Street store is MINISO’s second central London location, following the success of its other stores in areas like Shaftesbury Avenue, Westfield White City, Ealing Broadway Shopping Centre, Brent Cross, Harrow, Lewisham, and Wandsworth. Globally, MINISO has established over 5,800 stores in more than 100 countries, including major retail destinations like Times Square in New York.

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