Moss Bros, the formal wear specialist, has selected MediaVision, an award-winning search performance agency, to lead its organic search strategy as the retailer accelerates its growth plans. After a successful three-month trial, which saw a 112% YoY growth in organic traffic, Moss Bros has formalized its relationship with MediaVision.
The partnership will see MediaVision delivering a full suite of services, including SEO, content, and digital PR, to build Moss Bros’ organic performance. The retailer wanted to extend its brand visibility and focus on targeted, digital channels after introducing its new casual wear range.
MediaVision over-delivered during the trial period, achieving Moss Bros‘ ambitious goals through its unique SEO growth platform, Metis, and clear content and digital PR strategies. As part of the agreement, Moss Bros will have access to the latest version of Metis, which will allow the retailer to anticipate and respond to consumer trends four times faster than its competitors.
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Metis will help Moss Bros optimize onsite revenue and streamline its search marketing channels. It will also provide a bridge between SEO, PPC, and the wider marketing and merchandising teams for e-commerce, unlocking the potential for insight-led growth in rankings and revenue.
MediaVision’s success with Moss Bros has already been recognized by being shortlisted in the ‘Best Use of Search – Fashion (Large)’ category at the UK Search Awards.
Andrew Roscoe, Head of Brand & Creative at Moss Bros, said, “We quickly realized that MediaVision is the right partner for the next stage in our growth story. They have shown that they can put us front and centre of the demand for formalwear.”
Matthew Platts, Managing Partner at MediaVision, commented, “In the current difficult trading conditions, prioritizing investment in SEO can give brands a competitive advantage in a crowded marketplace. Our unique ‘technology plus people’ approach to SEO will ensure that one of the UK’s best-known names in menswear will continue to thrive.”
