New Look is set to open a larger 12,120 sq ft concept store at Bluewater on 3rd April. Located on the Upper Thames Walk, the new store will introduce a range of features designed to enhance the customer shopping experience.
The redesigned space will include New Look’s first-ever omni-hub, integrating digital elements such as showrooms, inspiration zones, and interactive displays to provide a more seamless and engaging shopping journey. This expansion follows the retailer’s £3 million investment into its Manchester stores, where it trialled new store formats aimed at improving merchandising and aligning the shopfloor with its evolving brand identity.
A dedicated Service Hub will also be introduced to facilitate collections and returns, making the shopping process more efficient. The store will continue to offer an extensive range of womenswear and accessories, while also incorporating a menswear showroom. A mezzanine floor will house the 915 collection, featuring casual clothing, sportswear, and accessories designed for girls aged 9-15.
New Look Opening Promotions at Bluewater Shopping Centre
To celebrate the launch, New Look will host a series of promotions from 3rd to 5th April. The first 200 customers who make a purchase will receive goody bags, while hidden gift cards will be placed around the store. Visitors can also enjoy a live DJ set and complimentary refreshments, including coffee, bubble tea, and pink hot chocolate.
In addition, customers spending £50 will have the opportunity to win prizes from an in-store claw machine, and one lucky shopper each day will receive their shopping bag as a gifted haul.
New Look on the Move
James Waugh, Centre Director at Bluewater, highlighted the significance of the store’s relocation:
“Here at Bluewater, we are always looking for ways to elevate our offering so that we remain in step with the ever-evolving retail landscape.
“We are excited to announce the relocation of New Look’s new concept store on the bustling Upper Thames Walk. Their relocation exemplifies the brand’s commitment to providing Bluewater’s guests with the best possible shopping experience. We encourage guests to visit the store on opening day to experience the array of exclusive deals on offer.”
Elaine Cartwright, Retail Director at New Look, emphasised the company’s commitment to physical retail:
“Our decision to relocate and redesign our Bluewater store demonstrates our commitment to bricks and mortar retailing in the UK & the important part stores play in our communities. Bluewater has been a major retail destination for some time, so showing up in this location with purpose and credibility is an important element of our retail portfolio strategy.
“Our new store will bring to life our omni-hub space, where digital and physical customer journeys will come together in real life. We have a fantastic loyal team and customer base in Bluewater, that I’m very proud of. I’m confident that an excellent customer experience will be at the forefront of what our team deliver in our new space.”
New Look’s relocation and investment in its Bluewater store signals the retailer’s continued focus on integrating digital innovation with physical retail, reinforcing its commitment to an enhanced customer experience.
