Newbie, part of the Kappahl Group, has announced the opening of a new store in Ealing Broadway on Thursday 20 November 2025 at 12 pm. This latest opening forms part of the brand’s strategic growth in the UK, and marks its eleventh store in the region.
Established with a focus on sustainability and timeless style, Newbie offers carefully crafted clothing for babies, children and women. The brand emphasises “timeless design and a nostalgic style… always made with love and care.”
The Ealing Broadway store, measuring 133 sqm, will present a full wardrobe range for children aged 0 months to 8 years, along with a women’s collection providing matching outfits for mothers and children. The store also features a soft colour palette inspired by nature, hand‑drawn patterns and garments made from high‑quality, sustainable materials such as organic cotton and RWS‑certified wool.
Newbie continues to pursue its UK expansion in 2025, having earlier this year opened stores in Bromley, Windsor and Bracknell. According to the company, it is aiming to bring its total UK store count from seven to thirteen during the year.
Vice President of Newbie, Thomas Kusoffsky, commented: “We are very proud of Newbie’s development in the UK. Our stores play a vital role in customer experience – they allow us to meet our customers, build relationships and create that magical feeling that lies at the heart of Newbie. Opening another store in the London area is an important step in Newbie’s continued growth journey.”
In support of its sustainable‑fashion ethos, Newbie operates initiatives such as “Newbie PreLoved”, through which previously loved garments are given a new life. The brand’s clothing is designed for longevity – “crafted with care to be loved for a long time and passed on”.
As part of the product offering, the Ealing Broadway store will carry seasonal items, such as the brand’s latest Christmas collection which features gingham checks, winter jumpers and red‑holiday dresses and outfits. Further, the Newbie Room Collection complements its apparel lines by offering storage solutions and decorative items for children’s spaces.
The Ealing store opening is positioned to strengthen Newbie’s presence in the London area, reflecting the brand’s ambition to make its collection accessible to families across the UK market. It also forms part of the broader international rollout of Newbie, including e‑commerce growth and expansion into additional European countries.
