Like pretty much everything else that has happened so far in 2020, Black Friday and Cyber Monday are going to look a bit different this year. When we think of Black Friday, we imagine bustling crowds swarming into shops and busy customers, battling to bag a bargain. This year, however, 70 per cent of consumers say that they're not...
Retail intelligence experts Springboard predicts that over the six weeks from Sunday 22nd November to Saturday 26th December, footfall across all UK retail destinations will be -62.0%. National lockdown restrictions will now see retailers miss out on the start of essential weeks of Christmas trading as non-essential retail remains closed until 2 December at the very earliest. Springboard warns...
Through forced closures, physical restrictions and mitigating measures, the pandemic has posed threats that have forced retailers to rethink their entire sales and marketing strategy, both short and long term.
And the stats are there to support these notions. Ecommerce sales were up some 92.7% in May 2020, and some 60% of consumers plan to maintain these shopping levels post...
New research out today has revealed a growing shopping trend is emerging out of people’s inability to hit the shops with groups of friends and family. One in five Brits has been ‘Squad Shopping’ - using video calls or screen sharing technology to shop online with friends and family.
As lockdown hits many more Brits, consumers are looking for ways...
Amazon today launches a global Christmas TV ad campaign which follows a young, talented ballet dancer as she prepares for the role of a lifetime. This being 2020, things don’t go to plan, but with the support of friends and family, and her own tenacity and optimism, she delivers a spectacular performance for her awestruck neighbours.
Amazon’s 2020 Christmas campaign...
Very.co.uk has launched a heart-warming and funny new Christmas campaign, created by Grey London, which encourages us to embrace every single moment in the countdown to December 25th instead of focusing on the clichéd portrayal of Christmas day.
The charmingly honest film sends the message that the best thing about Christmas is not just Christmas day but the combination of...
This holiday, Gap introduces the DREAM THE FUTURE campaign, underscoring the brand’s platform of modern American optimism celebrated through togetherness. Following the brand’s Fall BE THE FUTURE and STAND UNITED campaigns, grounded in unity and amplifying voices for a better tomorrow, Gap invites everyone to dream towards a brighter future together, connected in joy, peace, empathy and love.
DREAM THE...
River Island has announced its partnership with the Stephen Lawrence Charitable Trust (SLCT), as part of its commitment to promoting a consciously inclusive business.
Fostering a diverse and inclusive culture has long been a part of River Island’s core values. With the support of the SLCT, River Island will continue to invest in improving recruitment and professional development of diverse talent...
New research shows the business disruption caused by COVID-19 has resulted in four out of five (82%) retailers changing their approach to stock management, with a third (33%) of retailers developing contingencies to protect against supply chain disruption.
Advanced Supply Chain Group’s managing director, Claire Webb, has more than 13 years’ senior experience in retail, spanning both high street and...
Just when we thought the world couldn’t love social media anymore, the globe’s entire population have increased their social media consumption by 21% this year. This perhaps won’t come as a shock, with day-to-day life coming to a standstill in March, face-to-face interaction taken away from us, and many more hours in the week given to many of us...