Does hearing Wham's ‘Last Christmas’ have a calming effect on wild-eyed, tantrum-throwing customers jostling for last-minute Christmas gifts? Or does it send them running for the doors?
Over 2,000 customers and shop staff in the U.S. and U.K. were surveyed about their feelings towards Christmas music in the retail experience. Ola Sars, CEO and Founder of Soundtrack Your Brand comments:...
In this edition, broadcaster and business journalist Declan Curry talks to Bridget Lea, O2 director of stores, online, multichannel and supply chain. She recalls the journey so far for the business and looks ahead to what’s still in store for the fast-changing mobile phone retailing marketplace.
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Original research of over 1,400 European shoppers in the ‘From First Look to Last Mile… And Back Again’ Report showed that connected customers value non-monetary rewards just as much as discounts and money-off promotions.
Rather than simply collecting points or vouchers to get money off future buys, nearly half of consumers (46%) want to receive individualised special offers and 4...
Picking up from where last year’s campaign ended, Aldi’s new advert opens with Kevin discovered as a snowman’s nose before being dislodged by the rumbling of an approaching train. Jumping aboard, Kevin discovers this isn’t just any train, but a luxurious sleeper complete with a dining car brimming with Aldi’s amazing Christmas feast.
In the distance Kevin spots Katie, and,...
John Lewis launches its 2017 Christmas advertising campaign ‘Moz The Monster’ on johnlewis.com, social media channels and in its shops across the UK.
The advert will first be shown on TV this evening at around 9.30pm on Channel 4 and at approximately the same time it will also be broadcast on all Sky’s own channels.
Set to a cover version of The...
Retailers, currently suffering through some of the most challenging trading conditions they have ever faced, should look to new technology to optimise their operations, reduce their costs and strengthen their bottom line. This is according to Uwe Weiss, CEO at Blue Yonder. Uwe suggests that with advanced innovations in supply chain technology, retailers can better prepare themselves for potentially...
In our latest episode, broadcaster Ben Bland sits down with senior industry thinkers to discuss whether we are reaching saturation point with seasonal retail promotions, what more retailers can do to keep things exciting and fresh, and the secrets to maximising shopper engagement and amplification beyond the four walls of the store.
The guest panel features:
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Though more than three quarters (77%) of Brits already use online price comparison websites (PCWs), UK shoppers are not aware that most of these websites do not give them the full picture, research by Pricesearcher, explains.
According to original research of 2,000 UK consumers by the independent online search engine it’s revealed that two fifths (39%) of online shoppers aren’t...
Oxford Orders, a city first food and retail ordering network, has launched for the residents and businesses of Oxford in the UK.
Unlike traditional aggregators that focus solely on food order and delivery (such as Deliveroo, UberEats, or Just Eat), Oxford Orders provides a platform for all businesses that can benefit from pre-ordering, for example local florists, bakeries or even,...
Hammerson, the UK’s leading retail property specialist, reveals findings of its latest retail and consumer research report in partnership with retail experts Global Data, uncovering the ways in which technology and innovation have been shaping the retail industry through the decades, as it celebrates its 75th Anniversary this year.
Technology and innovation have been shaping the industry for decades
From the...
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