Outlet Shopping at The O2 has expanded its retail portfolio with the addition of three prominent brands: kate spade new york, Jack & Jones, and New Era. These openings mark each brand’s inaugural outlet presence in London, reinforcing The O2’s status as a premier shopping destination.
Located adjacent to the main entrance on the upper level, kate spade new york’s 2,408 sq ft store offers a range of women’s products, including handbags, small leather goods, accessories, jewellery, clothing, and footwear. The store is positioned near other fashion retailers such as Calvin Klein, Tommy Hilfiger, and French Connection.
Jack & Jones has secured a 4,219 sq ft unit next to Radley on the upper level. The Danish men’s fashion brand focuses on denim and complements existing menswear retailers like Moss, Hackett, and Crew Clothing Company within The O2.
New Era’s 1,471 sq ft store, also on the upper level, enhances The O2’s sportswear offerings. The store features a wide selection of caps, including those from licensed partnerships with MLB, NFL, and NBA teams, and joins sports brands such as Under Armour, Asics, Nike, and adidas.
In the first quarter of 2025, Outlet Shopping at The O2 reported an 8% increase in sales compared to the same period in 2024. Footwear sales saw a notable 40% rise, supported by brands like Clarks, Sole Trader, Skechers, Asics, Carvela, and Dune London. Homeware and sports categories also experienced growth, with increases of 14% and 12%, respectively.
Louisa Dalgleish, Leasing Director at Outlet Shopping at The O2, commented: “Q1 has been an exciting time for Outlet Shopping at The O2, and our performance and leasing activity highlights this in more ways than one. We’ve continued to show that we are the go-to location for outlet debuts, providing an unmatched experience that puts customers at the heart. These new brands not only further extend our customer base and category offers but are a firm indicator of the opportunities we can provide here, being part of an unrivalled destination that continues to succeed year after year.”
Tom Shutlar, Head of Retail at Jack & Jones, added: “The O2 has built a reputation synonymous with success and excitement, and this moment is a real celebration for Jack & Jones, as we enter the London outlet market in such an iconic location. We look forward to establishing our presence here and bringing our quality menswear to a new audience.”
The O2 hosted 48 shows in the first three months of the year, a 9% increase compared to Q1 2024. Events like the Country to Country festival attracted over 50,000 fans, contributing to a 10% rise in total sales across the Entertainment District and Outlet Shopping at The O2, with footfall up by 7%.
