If you’re looking for ways to not only attract new customers but to make sure they return, you could benefit from a few tips on how to personalise your online store.
The association with your brand starts from the very first click on a website, so it’s your responsibility to provide a consistent user experience. In this article, we explore the importance of personalisation and how you can master the art.
The basics
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With 75% of people doing more online shopping than before in the wake of the pandemic, appealing to your customer base online is more important than ever.
Loosely defined, personalisation is the process of delivering personal experience by showing tailored content, product recommendations and specific offers based on certain metrics. These can include:
- Previous actions or ‘clicks’
- Browsing behaviour and search history
- Purchase history
- Demographics such as age and location
If you’re interested in implementing a personalised strategy for your eCommerce store but you’re not sure where to start, why not consult the expertise of an eCommerce agency to help your visions come to life?
Getting started with personalisation
If you’re tempted to join over 25% of marketers already using dynamic content on their website, it’s worth getting to grips with the fundamental areas of personalisation.
- Personalised Products and Product Recommendations
Firstly, define your target groups based on location, devices, and historic individual user data. Your goals should be customer-driven, so try to imagine each stage of the customer journey.
If you have a favourite website for online shopping already, think about what that brand does to keep you coming back. It’s likely that you had an intention before even opening it, so imagine what specific needs your customers might have before using your site to incorporate individual intention into your strategy.
- Personalised Email
Stay one step ahead of user expectations by sending personalised emails. It’s important to bear in mind that your customers will already be receiving multiple emails every day, so you should think of ways to make yours stand out.
Directly appealing to their spending and searching habits could make for an eye-catching subject. You could also use emails as an opportunity to link directly to a page they might find interesting, in turn shortening their journey on your site.
- Retargeting
Setting up a retargeting campaign will essentially send adverts directly to people who have already engaged with your business, providing a means to boost your customer loyalty.
Don’t fall behind on the trend: if you invest in a solid personalisation strategy, you’ll see benefits very quickly. Personalise your brand’s UX just in time for the busiest period of the year for retail!
