Pricer, a global leader in digital shelf-edge solutions, and Focal Systems, a leader in shelf-edge AI, have announced a strategic partnership to accelerate the digitisation and optimisation of physical retail stores.
This collaboration brings together Pricer’s innovations in dynamic pricing and shelf-edge communication with Focal Systems’ advanced computer vision and product availability solutions, to maximise shopper satisfaction while optimising operational efficiency for retailers.
As a pioneer in enabling dynamic pricing and digitising shelf-edge shopper communication, Pricer has led the first step of the retail digitalisation journey. Focal Systems has pioneered the application of computer vision to digitising what products are available on-shelf or not in near real-time. Together, Pricer and Focal Systems will empower retailers to improve labour efficiency and productivity, reduce out-of-stocks, increase sales and enhance customer experience (CX).
Enhancing the shelf-edge through collaboration
By integrating Focal Systems’ AI-powered shelf vision cameras with Pricer’s leading Electronic Shelf Label (ESL) platform, retailers will benefit from real-time shelf insights, which power automated detection and alerting of out-of-stock or low items to achieve rapid replenishment. Meanwhile, dynamic task automation from the combined solution streamlines store staff workflows, prioritising tasks to improve operational efficiency and productivity among store associates, with patented camera-based out-of-stock detection and communication solutions optimising replenishment, as well as delivering shelf-edge intelligence to supporting in-store analytics.
Together, Pricer and Focal Systems demonstrate that the combined offerings deliver measurable value for the retailers by enabling a fully digitalised shelf-edge ecosystem.
“We are proud to combine our leadership in ESL technology with Focal Systems’ AI-powered shelf vision,” said Chris Chalkitis, CDO at Pricer. “Both companies share a belief in the digitalisation of the physical store. Pricer has been a pioneer in dynamic pricing and shelf-edge communication. With Focal Systems, we take the next step, digitising what’s on the shelf – and what’s not – to drive greater efficiency and performance for retailers.”
“Partnering with Pricer, a global leader with groundbreaking ESL technology and innovation, creates tremendous value for retailers,” said Kevin H. Johnson, CEO at Focal Systems. “Together, we deliver an integrated, data-driven solution that reduces operational complexity, automates workflows and enhances the in-store experience. We look forward to demonstrating this powerful collaboration to retailers and their customers.”
Pricer will showcase a raft of new innovations to optimise store operations and unlock customer experience (CX) at the shelf-edge at the Retail Technology Show (RTS). Taking place at ExCeL London on 02 & 03 April 2024, Pricer will be exhibiting on booth G41 and will present its latest solutions to accelerate retailers’ digital transformation in-store, whilst powering new future-forward capabilities within the connected store environment.
