Pricer, the leading in-store automation and communication solutions, will showcase new connected stores solutions at the Retail Technology Show, taking place at London’s Olympia on 24 & 25 April, 2024. Exhibiting at booth #6E18, Pricer will present its latest shelf-edge automation and communication solutions that serve the rapidly growing smart retail market, with new applications for Grocery, Fashion and DIY retail as well as Retail Media Networks (RMNs).
Based on Electronic Shelf Labels (ESLs), Pricer digitally awakens the shelf-edge in real-time to improve store operations – from on shelf availability to dynamic pricing and retail media capabilities – as well as empowering retailers’ omnichannel offerings, including store within a store, efficient picking of store-fulfilled ecommerce orders and advanced replenishment.
Pricer Plaza
Central to Pricer’s solution is Pricer Plaza, its cloud-based management system infrastructure that enables Software as a Service (SaaS) business models. Pricer Plaza comprises a suite of services that provide sophisticated management of in-store infrastructure and services from individual departments and stores, up to large scale chains.
It acts as the key foundation for advanced store digitalization functionality such as: sophisticated real-time dynamic price and promotion implementation and management; advanced replenishment; shelf imaging and optimization; Click & Collect services; and in-store geo-location for advanced customer experience (CX).
Magnus Larsson, CEO of Pricer, commented: “Many leading retail brands are now integrating ESLs to transform their operations and customer experience, from electronics to food, to pharmacy, fashion and convenience. Our customers need scalable and reliable tools to build their business for the future. Making the shelf more dynamic allows retailers to better connect their products to their customers, whether that’s via real-time interaction or pricing at the shelf-edge, easier in-store navigation or addressing on-shelf availability and replenishment.”
Fashioning new shelf-edge experiences for apparel retail
The UK’s leading outdoor retail group, Cotswold Outdoor (O&CC), which also owns brands including Snow+Rock and Runners Need, will join Pricer on its stand, with a dedicated feature wall showcasing the latest ESL applications for fashion and apparel.
Partnering with Pricer to create a bespoke digital label for garments, Cotswold Outdoor announced it would conduct a full UK chain roll out of Pricer Plaza and its customised ESLs in January 2024 to increase store efficiencies and improve customer experience (CX). The roll out is expected to be finalised by May 2024. Cotswold Outdoor is the first UK store to use Pricer’s HangTAG solution, and it leverages Pricer to apply real-time digital price adjustment capabilities. It is also exploring using the solution to deliver more efficient picking of online orders for its Click & Collect service, as well as enhanced replenishment to ensure improved product availability to reduce shelf gaps and out of stocks.
A digital makeover for DIY retail
Pricer will also feature its latest ESL for DIY, homeware, pharmacy, fashion and pet store retailers, HangTAG, on its stand. This small format ESL brings new digital capabilities to even the smallest of e-labels, allowing real-time, dynamic pricing and promotions to be applied to single hangers and peg hook mounting. It integrates with Pricer Plaza, Pricer’s integrated management systems solution, bringing in-store efficiencies and elevated customer experience to life within sleek and compact visual merchandising.
Digital signage that brings Retail Media in-store
As well as digitally engaging the shopper at the shelf-edge, offering up interactive ESLs that can deliver real-time information, offers and pricing, Pricer will also showcase its latest digital signage offers that help power Retail Media Network (RMN) capabilities.
Integrated shelf-edge digital signage and Smart Rail, the latest solution from Pricer that delivers a streamline platform for digital ad campaigns and promotions to run in-store alongside a product or brand, offer up new opportunities for retailers to tap RMN opportunities. Already tipped as creating the third – and biggest – new wave of digital advertising, RMNs represent a £10bn revenue opportunity for retailers in 2024, according to Insider Intelligence.
To book an appointment to speak to one of Pricer’s experts on the booth (#6E18), or to find out more about how Pricer’s solutions can deliver game-changing in-store capabilities, visit: Pricer | The World’s Most Reliable Electronic Shelf Labels (ESL)
