Prison Island, the team-based action game concept, will open at Westfield London in Shepherd’s Bush on 26 November, its second site in the capital.

The concept launched in Islington, North London, in September 2025 and has since been visited by more than 93,000 players. The Westfield site opens in time for Christmas team-building bookings.

Players stepping across a colourful light-up floor in a Prison Island challenge cell
Prison Island’s existing London venue. Image: Fever

Brought to life by immersive entertainment specialists Make It Now and co-produced with live entertainment platform Fever, Prison Island Westfield features 35 cells, including 12 challenges new to London, each combining action games, athletic challenges and puzzles.

A New Mission in Every Cell

Unlike traditional escape rooms, where players work through a single narrative in one room, each cell at Prison Island is a separate mission. Players can choose their own route, retry challenges and climb a leaderboard, and can return to try different cells and beat their previous records.

Four players leaning over a wooden table game inside a red and white striped Prison Island cell
Prison Island’s existing London venue. Image: Fever

Teams of two to five players have between 60 and 120 minutes to complete as many challenges as possible, drawing on logic, memory, coordination and teamwork against the clock. Challenges range from dodging laser beams to decoding colour-coded puzzles, and larger groups can split into opposing teams to compete head-to-head.

Players wading through large blue balls in a Prison Island challenge cell
Prison Island’s existing London venue. Image: Fever

The cells mix physical agility tests, strategy-based puzzles, laser mazes, moving obstacles and timed challenges, with multiple solutions and varying difficulty levels intended to make each visit different. The format is aimed at friends, families, corporate teams and team-building events.

Two players taking on a floor-based challenge in the brightly painted Studio cell at Prison Island
Prison Island’s existing London venue. Image: Fever

Part of Fever’s Expansion

The Westfield opening is the next step in Prison Island’s global expansion and adds to Fever’s growing portfolio of immersive experiences, which the company describes as part of its mission to democratise access to the extraordinary.

A red illuminated Prison Island sign above a seating area at the London venue
Prison Island’s existing London venue. Image: Fever

The opening adds a competitive leisure attraction to Westfield London, where recent arrivals have included Crew Clothing and the Lindt Chocolate Shop.

Prison Island to Open at Westfield London in Shepherd’s Bush
Publisher and Content Director at  | Website | + posts

Terry Clark is the Publisher and Content Director of 365 Retail, with more than a decade of experience covering retail design, technology innovations, store openings and the wider retail industry. He also works closely with leading retailers, suppliers, agencies, events and industry awards across the UK.

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