ProCook to Open New Store at Braehead Shopping Centre
British kitchenware brand ProCook is set to open a 2,016 sq ft store at Braehead Shopping Centre, strengthening the centre’s homeware and lifestyle offer with an interactive retail experience.
Braehead Shopping Centre has announced the forthcoming arrival of British kitchenware brand ProCook, strengthening its homeware and lifestyle offer.
The opening forms part of the centre’s ongoing focus on attracting established national brands that complement its existing retail mix. ProCook will join homeware and lifestyle retailers including Marks & Spencer, Flying Tiger Copenhagen, Waterstones and Next Home.
The new 2,016 sq ft store will be located on the lower level of the centre and will stock ProCook’s full range of own-brand cookware, kitchen tools and tableware. The store will also feature an interactive ‘try before you buy’ facility, with in-store teams trained to provide product advice.
“The arrival of ProCook demonstrates our continued commitment to curating a resilient and relevant retail mix at Braehead Shopping Centre. Securing established brands with strong trading performance remains a key focus as we continue to invest in the centre to enhance its appeal to both retailers and customers.”
“Opening at Braehead Shopping Centre reflects our continued focus on retail expansion in strong, high footfall locations. Scotland is an important market for us, and this store represents an important step in our mission to increase ProCook’s national footprint whilst bringing our range to more customers.”
Lee Tappenden, CEO, ProCook
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