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PUMA has expanded its retail presence with a new store in the East-Midlands, situated at the Designer Outlet East Midlands. Just 35 minutes away from Nottingham, this latest addition is nestled among a selection of designer brands in the outlet.

Spanning 280 square metres, the opening of this store marks an important development for the local retail scene, as it has created 14 new jobs, encompassing both full-time and part-time roles.

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The store offers a wide range of PUMA products, including the “Motorsport” collection and individual pieces like “Axelion” and “Rebound.” This diverse selection is designed to meet the varied tastes and preferences of customers.


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Paul Sutton, Centre Manager at East Midlands Designer Outlet, shared his views on the new store’s opening. He said, “We are very excited to announce the arrival of the sportswear brand Puma, opening on Thursday 14th December. Their new store offers performance and sport-inspired lifestyle products in categories such as football, running, and training. They will stock Menswear, Womenswear, Kidswear, and Footwear. Puma will be a great addition to our ever-growing collection of brands at East-Midlands Designer Outlet.”

Echoing Sutton’s sentiments, Colette Hilton, PUMA’s Head of Retail and E-Com UK&I, remarked, “We are excited to be opening the doors to the latest store in the PUMA family in the East-Midlands Outlet Centre. We look forward to unveiling our world-famous collections to our local fans here, so customers can experience PUMA at its finest – alongside creating 14 full and part-time jobs for the community.”

The PUMA store in East-Midlands is now open, with business hours from 9 am to 8 pm Monday to Saturday, and from 10 am to 6 pm on Sunday.

Content Director at 365 Retail | Website | + posts
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