The new Ribble space inside Cotswold Outdoor’s Leeds store gives customers access to road, gravel, hybrid and electric bikes, supported by in-person fitting, sizing and build advice.
Ribble has partnered with British outdoor retailer Cotswold Outdoor to launch a new in-store concept in Leeds, opening today.
The partnership brings together Ribble and Cotswold Outdoor around a shared focus on helping customers get more from the outdoors through product access and expert advice.
Located inside Cotswold Outdoor’s Leeds city centre store on Albion Place, the dedicated Ribble space will give customers hands-on access to a range of road, gravel, hybrid and electric bikes, supported by guidance from the Ribble team.
Every Ribble bike is designed and built to order in the UK. The brand has been tried, tested and proven in British conditions since 1897, by riders ranging from everyday cyclists to Yorkshire-based champions including Jenson Young and Harry Tanfield.
Customers will be able to explore the Ribble range, get advice on sizing and fit, and build a bike suited to how they ride, from componentry to bespoke CustomColour combinations. Ribble bikes come with a lifetime frame and fork warranty, a 30-day free test ride, and an in-store collection option with the bike set up and ready to ride.
To mark the opening, Ribble has created a one-off ULTRA-AERO SL R LS1 Edition using its CustomColour service. Finished in white, yellow and blue, the design draws on the city’s sporting identity and will be displayed in the store window.
For Ribble, the launch marks a new approach to its in-store presence, combining its direct-to-customer model with a retail partner to create a more accessible way for riders to discover the brand.
For Cotswold Outdoor, the partnership expands its specialist service offer into cycling, adding a category that complements its customer base of outdoor enthusiasts.
“Whether you’re biking, hiking or running, having the right kit makes the difference. Ribble bikes are built to order to be just the right fit, spec and colour for any rider. Partnering with Cotswold Outdoor makes that custom experience more accessible. It brings our bikes, expertise and bespoke-build approach into a space where people are already excited about getting outdoors.”
Sean Hastings, CEO at Ribble Cycles
“Our customers trust us to help them get the most out of the outdoors. Cycling is a natural extension of that, and our shared values with Ribble make this partnership a great fit. Together, we can offer a specialist experience built around the rider, with the same focus on quality and expert advice we’re known for.”
Jamie Kristow, CEO at Cotswold Outdoor
The Leeds launch introduces Ribble’s bike range into Cotswold Outdoor’s city centre store, with the concept centred on in-person advice, custom specification and store collection.
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