Eme Studios To Open First UK Store On Carnaby Street
Spanish streetwear brand Eme Studios will open its first UK store on Carnaby Street, marking its first permanent bricks-and-mortar location outside Spain.
Shaftesbury Capital has announced the signing of streetwear brand Eme Studios, which is set to open at 57 Carnaby Street. The opening will mark the brand’s UK debut and its first permanent store outside Spain.
Eme Studios was founded in Spain in 2018, inspired by modern streetwear aesthetics and culture. The brand currently operates physical locations in Madrid, Barcelona and Valencia, and trades online in more than 100 countries.
The new 1,500 sq ft Carnaby Street store will feature a collection of men’s, women’s and unisex pieces, including knitwear, jackets and other apparel. The interior will translate the brand’s aesthetic into the physical retail environment, with the space designed to create a sense of exclusivity.
The brand’s decision to enter the UK market with a bricks-and-mortar store reflects Eme Studios’ expansion strategy, targeting Soho for its reputation as a shopping and cultural destination. The brand follows several international retailers that have started their UK journey in Soho, including Adidas Originals, Axel Arigato, Autry and Alohas.
“Carnaby Street is a timeless, iconic destination that offers the ideal environment for digitally native brands to start physical retail journeys in the UK. Eme Studios complements our existing brand mix at the southern gateway into Carnaby Street, with its culture-driven clothingmatching consumer demand. Given the success of Edikted, TALA, Sheep Inc, and other digitally native brands, it is clear why Carnaby Street and Soho continue to be first-choice for these best-in-class retailers.”
William Oliver, Director of Retail & Restaurant Leasing at Shaftesbury Capital
“Expanding into the UK has always been a goal for us, so securing a location that aligned with our vision was crucial. Carnaby Street offers a global platform and attracts the type of audience that resonates with our uniqueaesthetic. The success we have seen both online and in Spain has demonstrated the brand’s long-term potential, and establishing a presence in Soho is instrumental in solidifying our position in one of the most competitive retail markets.”
Gabriel Morón, Co-Owner of Eme Studios
Eme Studios will sit at the southern gateway of Carnaby Street, joining brands including Farm Rio, TALA and Edikted. The recent opening of Edikted’s 4,800 sq ft store also marked a UK debut and the brand’s first location outside the US, bringing its street-style and runway-inspired womenswear to Soho.
The signing adds another international fashion brand to Carnaby Street’s retail mix, with the new store forming part of Shaftesbury Capital’s wider Soho portfolio.
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