schuh has reopened its Dundrum Town Centre store following a major revamp, reinforcing its presence in the Irish retail market. The store, which opens on Thursday, 20th February 2025, has been redesigned with schuh’s latest store concept, featuring an expanded kids’ department and a wider selection of footwear from brands such as adidas, UGG, and Nike.
Located in one of Dublin’s busiest shopping destinations, the updated store reflects schuh’s commitment to customer inclusivity and convenience. The retailer continues to offer services such as mobile payment devices for in-store checkout and single-shoe sales for customers with lower limb differences.
Neil Partington, chief retail officer at schuh, highlighted the brand’s continued investment in Ireland:
“Ireland is an important market for schuh where we continue to invest. Dublin, in particular, plays a major role in schuh’s growth in Ireland. Our edit of the most sought-after brands, our unrivalled customer service, and fearless attitude make schuh the ultimate destination for footwear shopping in Dundrum Town Centre.”
Don Nugent, senior general manager for Dundrum Town Centre, welcomed the reopening:
“Dundrum Town Centre prides itself on being Ireland’s best destination for the very best in retail, dining, and leisure. We welcome the reopening of the newly revamped schuh store, which is sure to appeal to fashion-conscious shoppers seeking the latest in footwear trends. This investment by schuh aligns with Dundrum Town Centre’s objective to deliver the best shopping experience for our 16 million visitors each year.”
To mark the reopening, schuh is hosting a special in-store event, featuring live DJ sets by Little O, a customisation station with artist Barbara Bennett, and exclusive goody bags for customers.
The Dundrum store reopening follows schuh’s December launch in Rushmere Retail Park in Craigavon, bringing its total number of Irish stores to 14, including six in Dublin. The retailer also continues to develop its loyalty platform, The schuh Club, offering members personalised rewards, with a new student tier providing 10% off and double points on purchases.
