To celebrate the grand opening of its New York City flagship, TAG Heuer hosted a cocktail reception and seated dinner joined by LVMH leadership and celebrities on the rooftop of a hidden penthouse, just steps away from the new boutique.
The summer soiree served as both a celebration of the new boutique as well as the highly anticipated Carrera Skipper – the relaunch of a “holy grail” collector’s piece that has made waves since its introduction in 1968.
At the penthouse in homage to Skipper and the watchmaker’s ‘Technique Avant-Garde’, guests discovered interventions throughout the space designed as abstractions of the ocean. Key moments include a linear installation of nautical rope within the architectural interior, and a rooftop pavilion of blue ombré textiles that guests moved through to arrive at their al-fresco dinner amidst the golden light of the dusk city skyline. Throughout the evening, string quartet “New York Virtuosi” performed live covering modern pop songs.
In addition to global brand ambassadors Patrick Dempsey and Alexandra Daddario, notable guests included Frédéric Arnault, CEO of TAG Heuer, along with friends of the house, Emmy-Nominated Actor, Kieran Culkin, Emmy-Nominated Actress, Natasha Lyonne, The Summer I Turned Pretty actor Christopher Briney, Red, White & Royal Blue actor Taylor Zackhar Perez, actor Thomas Doherty, May December actor Cory Michael Smith, New York Jets’ Garrett Wilson, actor Milo Manheim, models Valentina Ferrer , Yasmin Wijnaldum & Pritika Swarup and more.
Terry Clark is the Publisher and Content Director of 365 Retail, with more than a decade of experience covering retail design, technology innovations, store openings and the wider retail industry. He also works closely with leading retailers, suppliers, agencies, events and industry awards across the UK.
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