Atria Watford, the SGS-owned shopping, dining, and leisure destination, has announced that The Massage Company will open a new wellness centre within the complex in May 2025. This marks The Massage Company’s first venture into Hertfordshire and its 11th UK location, aligning with the brand’s goal to establish 100 centres nationwide by 2030.
The forthcoming facility will occupy 3,146 sq ft across two floors—1,615 sq ft on the ground floor and 1,531 sq ft on the first floor—making it the company’s second-largest unit to date. The centre is designed to house twelve single treatment rooms and one double treatment room, offering a variety of expert-led treatments such as Deep Tissue, Sports, Swedish, and Maternity massages.
Rob Jewell, Managing Director of Asset Management at Pradera Lateral, commented: “We are committed to further enhancing Atria Watford’s retail and leisure mix with brands that bring meaningful benefits to our customers and offer additional reasons to visit the centre. The Massage Company’s arrival reflects the growing demand for high-quality wellness experiences, and we are confident it will be a popular addition to our existing offering. After our hugely successful 2024, which saw 13 new brands open in Atria Watford, 2025 is already shaping up to be another transformational year in the history of the centre.”
The introduction of The Massage Company complements Atria Watford’s existing health and wellbeing offerings, which include Therapie Clinic and Herbal Inn, catering to the increasing consumer interest in wellness services.
Kalpesh Shah, Franchisee of The Massage Company in Watford, added: “Atria Watford’s strong retail presence and high footfall year on year reinforces it as the perfect location for our expansion. The Massage Company is passionate about making wellbeing more accessible, making Atria Watford the ideal environment for us to serve the local community.”
This development underscores Atria Watford’s commitment to diversifying its tenant mix and enhancing the customer experience by incorporating premium wellness services into its portfolio.
