Swedish outdoor brand Thule has opened its second UK store in Covent Garden’s Seven Dials neighbourhood. Located at 72 Neal Street, the 2,100 sq ft retail space showcases the brand’s full range of travel and outdoor products, from roof racks and bike carriers to backpacks, pushchairs and luggage.
The launch further strengthens Covent Garden’s reputation as a hub for performance-focused and lifestyle brands. Thule now trades alongside the likes of Finisterre, Peak Performance, Arc’teryx, and Snow & Rock, reflecting the area’s growing appeal to global names in the outdoor and activewear categories.
Johan Lindell, Store Operations Manager at Thule, commented: “For more than 80 years we’ve been committed to helping our customers enjoy the outdoors, developing smart, stylish products that are not only high-quality but environmentally sound and easy to use. The next step was for us to expand our physical retail presence, and Covent Garden’s Seven Dials, where the world’s leading brands sit alongside highly specialist stores, is the perfect home.”
The new Neal Street store offers a wide selection of Thule’s signature products designed for travel, commuting and outdoor activities, including child transport systems, car accessories, and storage solutions tailored for active lifestyles.
Thule’s arrival follows a series of recent brand moves within Covent Garden, including Sunspel’s opening on Floral Street and the signing of performance footwear label Saucony and watchmaker Swatch for upcoming retail units on James Street—further underlining the area’s position as a key retail destination in central London.
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