Toklas Bakery is to open at 249 Pavilion Road in Chelsea in early 2027, taking the London bakery’s seasonal approach to west London. The new site, from Amanda Sharp and Matthew Slotover, co-founders of Frieze, will also include a dedicated second-floor workshop and events space hosting a monthly programme of baking classes.
The bakery will build on the ethos of the Toklas Surrey Street location, with a focus on carefully sourced ingredients, modern twists on traditional bakes and craft. Led by Head Baker Saffron Reid, it will centre on bread, viennoiserie, pastries, sandwiches and coffee, with a counter that changes through the year as fruit, vegetables and other seasonal ingredients shape the selection.
Toklas is working with Polonsky & Friends on the design of the new bakery. On the second floor, the workshop and events space will combine high ceilings with generous natural light to provide a bright, open setting for classes, gatherings and events. The monthly workshops will give local residents and visitors the opportunity to learn directly from the team, explore the ingredients and techniques behind the bakery’s counter and try their hand at baking.
The opening adds to Pavilion Road, which marks its tenth anniversary in 2026. Developed by Cadogan in response to residents’ calls for independent shops and everyday essentials, the former mews of garages and storage spaces has become a pedestrianised, village-style high street that is now home to more than 20 independent businesses. Toklas was named as one of six new independent operators for Pavilion Road as the street marked the milestone, following a string of autumn retail openings across Chelsea, and is intended as a place to stop for a morning coffee and pastry, pick up lunch or collect fresh bread to take home.
Further details of the full Pavilion Road menu and the workshop programme are due to be announced closer to the opening.
Terry Clark is the Publisher and Content Director of 365 Retail, with more than a decade of experience covering retail design, technology innovations, store openings and the wider retail industry. He also works closely with leading retailers, suppliers, agencies, events and industry awards across the UK.
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