Victoria Leeds, owned and operated by Redical, has confirmed that London-based menswear retailer Wax London will open its first store outside of the capital this October. The new location will be situated within the historic Victoria Quarter, a hub known for premium British brands.
Wax London will occupy a 2,392 sq ft unit alongside established names including Barbour, Mulberry and the recently opened Belstaff store. The new space will offer Wax London’s full collection of men’s fashion, known for its character-rich use of fabrics, textures, patterns and prints, as well as footwear and accessories.
Rachel Bradburn, Head of Leasing at Redical, commented:
“Marking yet another northern debut, Wax London is the latest brand to choose Victoria Leeds as its first standalone store outside of the capital. This aligns perfectly with our commitment to curating a best-in-class retail offering. Wax London will not only enhance our menswear offer but also introduce a fresh dynamic to our tenant mix – bringing something distinctively different for our visitors to discover and enjoy.”
Roger Wightman, Managing Director at Wax London, added:
“Our decision to launch outside of London for the first time is a major milestone for our brand, so it was crucial we partnered with a destination that fully reflects our values. Quality is key to us, and Victoria Leeds’s reputation and premium tenant mix perfectly encapsulate this. We can’t wait to bring Wax London to the people of Leeds.”
The announcement follows the recent news that fragrance brand Arabian Oud has also signed at Victoria Gate, marking its first store in the North and second outside of London. The new location will house a collection of over 400 products including perfumes, oils, incense, home scents and hair formulations.
Leasing representation for Redical is provided by Lunson Mitchenall and Central Retail, while Stephen Kane & Co acted on behalf of Wax London.
