The Metrocentre Partnership has announced that East-Asian inspired lifestyle brand KENJI will make its regional debut at Metrocentre in March 2026, bringing its playful fusion of culture, design, and lifestyle to Lower Green Mall.
The new 3,589 sq ft store will be adjacent to upcoming arrival Søstrene Grene, which is set to open in November. Visitors to KENJI’s new location will be welcomed into a character-led retail experience offering a curated selection of plushies, stationery, fashion, homeware, and East-Asian inspired snacks—all designed to spark joy, creativity, and self-expression.
With Music, Books & Games sales up 8.5% year-to-date compared to 2024, KENJI’s launch further strengthens Metrocentre’s appeal as a destination for trend-led, experience-driven retail. The opening complements its wider family-friendly offering, alongside attractions such as Activate and the upcoming Peppa Pig: Surprise Party.
Lower Green Mall is approaching full occupancy, supported by recent investment from both new and existing tenants. Alongside KENJI, Swatch will relocate from a kiosk to an 846 sq ft unit, while Accessorize has committed to a full refurbishment of its 2,781 sq ft store. Fit-out has also begun on Søstrene Grene’s 5,000 sq ft space ahead of its November launch.
Ben Cox, Director at Sovereign Centros from CBRE, asset managers of Metrocentre, commented:
“KENJI will be a fantastic addition to Green Mall, part of a quality cluster of gifting brands. In recent years, we’ve seen the growing importance of creating meaningful retail experiences, which is something KENJI has embraced through innovative use of technology and engaging product ranges. This signing reflects KENJI’s confidence in Metrocentre as the leading destination in the North East for the best of retail.”
Eddie Shepherd, Managing Director of KENJI, added:
“We are celebrating our tenth anniversary, and the new store in Metrocentre will be our first in the North East. We see expanding our retail portfolio nationwide as the most significant growth opportunity for our brand, and as part of that, having stores in the UK’s best shopping centres is vital. Metrocentre has consistently demonstrated its commitment to delivering an exceptional customer experience, which perfectly complements our aspirations and the immersive nature of our stores.”
KENJI’s signing follows the recent arrivals of Urban Outfitters and Stradivarius, reinforcing Metrocentre’s fashion mix. Sales in womenswear have also seen sustained growth, with year-on-year increases of 13.1% in July and 13% in August.
