Unibail-Rodamco-Westfield (URW) and TOCA Football (TOCA) have announced a partnership to launch multiple TOCA Social venues throughout Europe. This collaboration aims to redefine the retail landscape by introducing TOCA Social, the world’s first immersive football and dining experience venue, to various retail and entertainment destinations.
The first two locations under this partnership are set to open in 2025. They will occupy a 3,495-sqm space at Westfield London and a 2,400-sqm space in the recently expanded Westfield CNIT in La Défense, Paris. Additional locations are expected to be announced in the future.
“Building off the huge success of TOCA Social at London’s O2, we are delighted to partner with URW to bring this one-of-a-kind football experience, which transforms the world’s largest sport, to a global audience,” said Erik Anderson, TOCA Co-Chairman and Founder and CEO of WestRiver Group.
“Our shared commitment to innovation and creating unforgettable experiences will shape the future of how people engage with football throughout Europe, the world’s largest football market,” added Alex Harman, TOCA Social President.
Anne-Sophie Sancerre, Chief Customer and Retail Officer at URW, commented: “Experience-led sectors are growing within our portfolio. Our partnership with TOCA allows us to bring this innovative, first-ever entertainment concept to Continental Europe, continuing to provide the unique experiences which customers expect from Westfield shopping centres.”
TOCA Social invites friends and families to eat, drink, and score, combining immersive football-based gaming with high-quality food and drink. Guests can choose from a variety of interactive games, enabled by innovative ball delivery and tracking technology, designed for all ages and abilities, making it accessible and inclusive for everyone.
TOCA Social currently operates at The O2 in London, where it achieved strong profitability and attracted over 300,000 visitors in 2023.
TOCA has received investment from prominent figures, including England captain Harry Kane and world chess champion Magnus Carlsen. Additionally, England Women’s captain Leah Williamson and US Women’s National Team sisters Alyssa and Gisele Thompson are stakeholders in the venture.
