WhereWolf, the first-ever searchable and shoppable fashion store, has launched their debut pop-up store at 6 Slingsby Place, St Martin’s Courtyard, open until 16 August.

Bringing the brands innovative digital experience to bricks and mortar, shoppers can utilise WhereWolf’s app in store, searching the inventory in real-time and also benefitting from the price drop feature, which notifies customers if the price of their desired item is reduced.

The pop-up in Covent Garden includes leading British and European independent designers such as Emin & Paul, Blake Mill, and Eudia, with their most recent collections and previews of their upcoming merchandise, which is updated hourly.

St Martin’s Courtyard’s visitors can experience a series of fashion masterclasses and workshops, allowing WhereWolf customers to interact with the products.

Charles Owen, Portfolio Executive at Shaftesbury, added on behalf of Longmartin Properties: “WhereWolf choosing St Martin’s Courtyard for their first UK pop-up shows not only the quality and popularity of the destination but also our ability to provide a platform on which to showcase innovative retail concepts for brands that are at the forefront of the industry.”

Find out more at www.gowherewolf.com