Harlequin Watford has confirmed that lifestyle brand White Stuff will open a new 1,700 sq ft store at the centre this winter, as part of the brand’s continued UK expansion.
Known for its use of certified sustainable fabrics and community-led approach, White Stuff’s arrival will bring its latest winter womenswear and menswear collections to the Hertfordshire-based shopping destination.
The new store joins Harlequin Watford’s existing line-up of fashion retailers, which includes Phase Eight and Hobbs, contributing to the centre’s positioning as a key retail and leisure hub for the region.
Rob Jewell, Managing Director, Asset Management at Pradera Lateral, said: “White Stuff is the perfect addition to the retail line-up at Harlequin and we are delighted to welcome them to the centre. We work hard to secure brands that we know will resonate with our guests, bring something different to the centre and elevate the overall customer experience. White Stuff fits this brief perfectly.”
Dave Pyrke, Area Manager at White Stuff, added: “We’re so excited to open our doors at Harlequin and become part of the Watford and wider Hertfordshire community. This opening is another step in our ongoing retail growth across the UK, and we’re looking forward to welcoming local customers to discover our unique designs and quality fabrics.”
The store opening supports Harlequin Watford’s ongoing retail strategy, focused on delivering a vibrant mix of premium retail and leisure brands reflective of its prime location and broad catchment.
