Who Gives A Crap has launched a limited-edition Halloween toilet paper range, bringing character-led seasonal packaging to its six-roll retail format.
Each roll is wrapped as a Halloween character, with designs including vampires, mummies, black cats, skeletons and jack-o’-lanterns. Three different faces feature around each wrapper, allowing the design to be turned to display different expressions.
The six-pack has an RRP of £6.75, with promotional pricing available through individual retailers.
Halloween Range Rolls Out Across UK Retailers
The Halloween range became available through Tesco, Ocado and Waitrose from 2 September, before launching through the Who Gives A Crap website on 17 September.
The product enters the market during the run-up to Halloween, an increasingly established seasonal retail period. In 2025, UK shopper footfall on Halloween increased by 4.6% year on year, according to data previously reported by 365 Retail.
Seasonal Packaging For An Everyday Product
Who Gives A Crap has used individually designed wrappers as a recurring element of its limited-edition ranges, turning an everyday household product into a seasonal display item.
Founded in 2012, the B Corp-certified business donates 50% of its profits towards improving access to clean water and toilets. The company has raised more than £11 million for water, sanitation and hygiene projects globally.
The Halloween six-pack is available through Tesco, Ocado and Waitrose, with the wider Spooky Edition also available directly from Who Gives A Crap.
Terry Clark is the Publisher and Content Director of 365 Retail, with more than a decade of experience covering retail design, technology innovations, store openings and the wider retail industry. He also works closely with leading retailers, suppliers, agencies, events and industry awards across the UK.
