Experience, engagement, emotion, and economics. In our second episode, we conclude the discussion on Stores of the Future 2.0 by attempting to decode what it takes to deliver store transformation in a way that achieves the real returns today’s retailers demand.

The guest panel features Paul West, strategy director at Dalziel & Pow, Nathan Watts, creative director of FITCH, James Breaks, associate design director with rpa:group, and Karl McKeever, founder of Visual Thinking.

Produced in association with Retail Focus magazine, The Retail Exchange is a regular series of retail podcasts. The Retail Exchange – ‘Creating Top Shops’ is available to download  at http://www.theretailexchange.co.uk/. Listeners to the podcast will also be able to join in the debate on Twitter, using the hashtag #RetailExchange.