Sovereign Centros from CBRE has announced that Søstrene Grene has opened a new store at Festival Place, Basingstoke. The Danish homeware retailer has launched its debut Hampshire store at this top 25 UK retail and leisure destination, highlighting Festival Place’s continued appeal for rapidly expanding and increasingly popular brands.
The 14,546 sq ft Festival Place store incorporates the brand’s distinct Scandi aesthetic and unique in-store experience. The opening marks the continued rollout of the ‘Retail for the Senses’ concept, which blends a unique labyrinth-like store layout with subdued lighting and classical music, designed to relax and comfort shoppers. Søstrene Grene offers a signature range of aesthetic, accessible products, including home décor, hobby supplies, children’s toys, furniture, and kitchen essentials.
Søstrene Grene joins a series of recent accessible premium lifestyle additions to the centre, including local homeware and gifts retailer Fig & Fox, and luxury wellbeing brand Rituals.
Poppy Radford, Asset Manager at Sovereign Centros from CBRE, commented: “The addition of another sought-after lifestyle brand in Søstrene Grene is another milestone moment for Festival Place, as we continue to expand the centre’s offer of quality, accessible premium retailers. Community is at the forefront of our strategy, and the entrance of a customer-focused, experience-led brand in Søstrene Grene, for a Hampshire debut, delivers exactly what our visitors want from Festival Place.”
Norma Jacob and Richard Power, UK Joint Venture Partners at Søstrene Grene, added: “We’re so excited to have opened our new Festival Place store. Opening a store in Hampshire was key to our continued expansion and desire to make Søstrene Grene stores as accessible as possible, so Festival Place is the ideal home. We look forward to welcoming customers and continuing to introduce our ‘Retail for the Senses’, promising a little bit of Danish ‘hygge’ for all.”
This news also follows the recent openings of popular UK health food store, Grape Tree, and beauty and cosmetics specialists, Aimy Beauty, at Festival Place.
Lunson Mitchenall and GCW represent Festival Place.
