Søstrene Grene will open its second Edinburgh store at The Gyle Shopping Centre on Friday 6 November, with doors opening at 9.59am.
The Danish homewares retailer, which has more than 400 stores worldwide, said the opening reflects its continued commitment to growth across Scotland and the UK, and expects its Scandinavian aesthetic and accessible prices to add to the retail offer at The Gyle.
The new store follows Søstrene Grene‘s arrival in the city at Waverley Market in 2024. Its UK roll-out this year has included plans for its 400th store at Manchester Arndale, while The Gyle has also signed Rituals for a new boutique.
To mark the opening, the first 100 customers in the queue will receive a voucher for one of the brand’s woollen throws. Visitors will also be offered complimentary tote bags filled with selected Søstrene Grene products, alongside live entertainment.
“The launch of our second store in Edinburgh reflects how much we value this region and its customers. We are delighted to bring the Søstrene Grene experience to even more of the Scottish community and further strengthen our presence across the UK.
Mikkel Grene, Group CEO and Co-owner, Søstrene Grene
“Designed to be a welcoming and immersive space, the Gyle store will invite customers to experience the essence of Scandinavian living and find inspiration. Visitors will also be introduced to the Danish concept of ‘hygge’, a feeling of comfort, warmth and togetherness that sits at the heart of Søstrene Grene.”
Søstrene Grene’s stores in Wales, Scotland, Northern Ireland and Ireland are operated by Norma Jacob and Richard Power.
“We are looking forward to bringing our carefully sourced homewares and design-led pieces to Gyle shoppers. Opening our second store in Edinburgh marks an exciting new phase for Søstrene Grene.”
Norma Jacob, Country Manager, Søstrene Grene
“Gyle Shopping Centre is a prime retail destination and we can’t wait to welcome shoppers to experience our unique Scandinavian atmosphere. Our expansion into Waverley Market in 2024 was met with such a positive response and we’re confident the new Edinburgh store will be just as well received.”
Richard Power, Country Manager, Søstrene Grene
Founded in 1973 and headquartered in Aarhus, Denmark, the family-owned company is now run by its second generation and operates more than 400 stores across 19 markets, along with 19 webshops.
Terry Clark is the Publisher and Content Director of 365 Retail, with more than a decade of experience covering retail design, technology innovations, store openings and the wider retail industry. He also works closely with leading retailers, suppliers, agencies, events and industry awards across the UK.
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