The Danish homewares and lifestyle retailer will open at The Howard Centre on 25 September, adding a second Hertfordshire location following its arrival in St Albans.
Søstrene Grene will open its second Hertfordshire store at The Howard Centre in Welwyn Garden City on Friday, 25 September, with doors opening at 9:59 am.
To mark the opening, the first 100 customers in the queue will receive a voucher for one of the brand’s woollen throws. The launch programme will also include complimentary tote bags filled with selected Søstrene Grene products and live entertainment throughout the morning.
“We’re delighted to be opening our second store in Hertfordshire and to bring the Søstrene Grene experience to Welwyn Garden City. Each of our stores is designed to offer more than just a place to shop, with winding paths, soft lighting and a carefully curated selection of products creating a calm and inspiring environment. We look forward to welcoming the local community and giving customers the opportunity to discover something new with every visit.”
Mikkel Grene Group CEO and co-owner, Søstrene Grene
René Jensen, Head of Retail for Denmark, the UK and Ireland, is also looking ahead to the Welwyn Garden City opening.
“Since opening our first Hertfordshire store in St Albans, we’ve been pleased to see the warm response from customers across the county. Welwyn Garden City is a natural next step for us and The Howard Centre provides a wonderful setting for our latest store. We’re looking forward to welcoming customers through the doors and sharing our collections of homewares, craft supplies and everyday essentials.”
René Jensen Head of Retail for Denmark, the UK and Ireland, Søstrene Grene
The Welwyn Garden City store is scheduled to open at 9:59 am on Friday, 25 September.
Terry Clark is the Publisher and Content Director of 365 Retail, with more than a decade of experience covering retail design, technology innovations, store openings and the wider retail industry. He also works closely with leading retailers, suppliers, agencies, events and industry awards across the UK.
