Virgin Atlantic Holidays is expanding its partnership with Marks & Spencer with a new holiday concession inside the M&S store at Westfield White City, opening in December 2026.
Dedicated Virgin Atlantic Holidays travel experts will help M&S customers discover, plan and book long-haul holidays in store, offering personalised advice whether they are looking for a luxury escape, a multi-centre trip, a family holiday or a once-in-a-lifetime experience.
The concession is the next step in Virgin Atlantic’s relationship with M&S, following the loyalty partnership launched earlier this year linking M&S Sparks with Virgin Red, which gives members more ways to earn, spend and be rewarded across both programmes. The holiday concession brings travel inspiration and holiday planning into the relationship.
The opening supports Virgin Atlantic Holidays’ plans to grow its presence in London and reach more of the capital’s premium leisure travellers. It follows the announcement of a new Virgin Atlantic Holidays flagship store at Battersea Power Station, with the growing London network giving customers more ways to access the brand’s holiday planning service.
Dave Geer, chief commercial officer at Virgin Atlantic, said the concession was part of the company’s investment in London.
“We’re really excited to build on our partnership with Marks & Spencer bringing Virgin Atlantic Holidays to even more customers in London.
Dave Geer, Chief Commercial Officer, Virgin Atlantic
“M&S is a brand people know and love, and this new concession gives customers another convenient way to start thinking about, planning and booking their next holiday. Our travel experts can help customers go beyond simply choosing a destination – sharing their knowledge and recommendations to create a holiday that really makes the most of every moment, whether that’s a Maldives escape, a multi-centre adventure across Seoul and Japan or a road trip across the US.
“Together with our new flagship store at Battersea Power Station, this opening is an important part of our investment in London and our ambition to make Virgin Atlantic Holidays more visible and accessible across the capital.”
The concession adds to recent activity at Westfield White City, where Lindt is opening a Chocolate Shop.
Terry Clark is the Publisher and Content Director of 365 Retail, with more than a decade of experience covering retail design, technology innovations, store openings and the wider retail industry. He also works closely with leading retailers, suppliers, agencies, events and industry awards across the UK.
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