Britain’s oldest brewer, Shepherd Neame has opened a seasonal pop-up at Bluewater in Kent. Open until 5 July 2017, the 167 sq m brewing boutique is designed to showcase the Shepherd Neame brand and includes a bar featuring the company’s first ever cider, Orchard View, and new Cinque Five Grain premium lager.
Guests can also immerse themselves in the world of brewing and purchase merchandise and Shepherd Neame bespoke products, including bottled beers, from the brew shop. In addition, a pioneering ‘HOPS360’ virtual reality experience has been created, allowing visitors to take a virtual tour of a hop garden.
‘Shepherd Neame’s arrival is a unique addition to Bluewater, and will further cement our status as destination of choice for memorable shopping experiences. Shepherd Neame has created a great brewing boutique store, that really brings their brand to life, showcasing their products and immersing guests in the world of Shepherd Neame,’ says Heinz Kloihofer, Bluewater’s mall leasing manager.
Jonathan Neame, CEO of Shepherd Neame, adds: ‘It’s great to have collaborated with Bluewater, an exciting and thriving retail destination in Kent for our pop-up store. We have a fantastic line-up of merchandise, our new cider and premium lager, promotions and activities for Bluewater guests. We look forward to welcoming enthusiasts and those curious to learn more about beer and brewing.’
