Derbion has announced that international beauty brand Bath & Body Works will join its retail line-up later this year, marking the brand’s first dedicated store in the East Midlands.
The US-based retailer has signed a 10-year lease for a 1,425 sq ft unit at the Derby shopping centre. The opening forms part of Bath & Body Works’ continued UK expansion, with the company currently operating across 54 locations in the UK and Ireland, including 13 dedicated stores.
The new store will bring Bath & Body Works’ range of fragrances, skincare products and home essentials to Derby shoppers. Its product offer includes established scents such as Japanese Cherry Blossom and Gingham, alongside seasonal collections.
Health and Beauty Momentum
Bath & Body Works is the latest international brand to arrive at Derbion, following recent openings from FatFace, Victoria’s Secret, Castore and Seasalt. The announcement also follows confirmation that Primark will open at the centre in 2027, alongside recent arrivals including Wingstop and Boots Opticians and Hearing Care. An expanded HMV store is also set to open.
Health and beauty has been one of the strongest performing sectors at Derbion, with the centre reporting sales growth in 2025 compared with the previous year. Over the past two years, five of Derbion’s health and beauty retailers have refitted or relocated, investing a combined £3.37m in their stores to enhance the shopper experience.
“We’re delighted that Bath & Body Works will be joining the centre and we’re incredibly proud to have been selected as its first location for a dedicated store in the East Midlands. The decision is testament to the continued evolution of Derbion as we cement our position as the home of beauty in the region.
“The addition of Bath & Body Works, as well as the arrival of Primark and a raft of recent openings, demonstrates our ongoing commitment to delivering the very best retail and leisure experience for our shoppers, and we look forward to announcing further centre news soon.”
Beth McDonald, Managing Director, Derbion
“Derbion’s place as the leading retail destination in the East Midlands makes it the perfect location for our first store in the region. We hope our unique offering will attract shoppers from far and wide as we continue to grow our presence across the UK.”
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