Ben & Jerry’s has opened its first UK mall kiosk concept at Merry Hill, marking a new format for the ice cream brand within a mid-mall retail environment.
The 270 sq ft kiosk is located close to the recently renovated M&S store, between Pandora and Beaverbrooks. It is the first Ben & Jerry’s kiosk of its kind in the UK, with the brand having had no previous mid-mall presence.
The kiosk offers a selection of Ben & Jerry’s ice creams made with natural ingredients, including its established flavour range, cookie dough chunks, loaded desserts and shakes.
The opening follows a series of food and beverage additions at Merry Hill during 2025, including Burger & Sauce, Heavenly Desserts and Toledo Lounge within the centre’s leisure quarter. The arrival of Ben & Jerry’s adds to the destination’s existing food and beverage offer under Redical ownership.
“The opening of globally recognised brand Ben & Jerry’s elevates the prime F&B line-up at Merry Hill, aligning with the centre’s diverse offer, and showcases our continued leasing strategy to provide guests with a distinctive and entertaining experience. The decision by such a prominent and internationally successful brand to debut its new concept here proves Merry Hill’s desirability, and position as a leading super-regional destination.”
Alistair Winning, Leasing Manager, Redical
“The decision to launch our first UK mall kiosk at Merry Hill was an easy one, given the destination’s vast catchment, high footfall and well-rounded, all-day experiential offer. To celebrate the opening, we will offer our Merry Hill fans the opportunity to try some of our euphoric cone-coctions on either a cup or a cone between 1-6pm on Wednesday 6th May for free* , to welcome the community in true Ben & Jerry’s style, and make this a monumental moment for both Ben & Jerry’s and Merry Hill.”
Chris Braeger, Head of Franchising, Ben & Jerry’s UK
The opening follows Redical’s acquisition of Merry Hill last month. The real estate owner-operator and investment manager has stated its commitment to further developing the customer experience at the destination.
*Limited to one scoop in a cup or cone per person.
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