Benefit Cosmetics is celebrating the launch of its latest mascara, BADgal Bounce, with a series of interactive pop-up events across the UK. Designed to showcase the volumising, full, fluffy, and lifted effect of the new mascara, Benefit’s BADgal Bounce Hot Air Balloon Lash Lounge Bars will be landing at Westfield White City, Manchester Trafford Centre, and Bluewater Shopping Centre for a limited time.
An Immersive Beauty Playground
The pop-ups will feature a playful, experience-led beauty space where visitors can explore Benefit’s mascara range, receive walk-in lash consultations, and try the latest products with guidance from Benefit’s makeup experts. Guests can also snap a selfie on the one-of-a-kind Bounce trampoline and enjoy exclusive promotions with free treats available throughout the events.
Sarah Harbon, General Manager of Benefit Cosmetics UK & Ireland, commented on the upcoming launch:
“We’re so excited to launch our BADgal Bounce Lash Bars at key shopping destinations across the UK! It’s the perfect way for our customers to step into the playful world of Benefit, discover our latest and most-loved innovation in mascara through BADgal BOUNCE and our other mascara icons. You can dive into the world of Benefit, get hands-on with our product, and get expert advice from our amazing team. We’ve created a fun, immersive space where beauty meets experience. It’s all about exploring, playing, and finding your new favourite products! Come for the lashes, stay for the experience – can’t wait to see everyone.”
BADgal Bounce Hot Air Balloon Lash Bar Schedule
Westfield London – 14-16 February 2025
Location: Ground Floor Atrium, Ariel Way, London W12 7GF
Opening Hours:
- Friday: 10am-9pm
- Saturday: 10am-9pm
- Sunday: 12pm-6pm
Manchester Trafford Centre – 21-23 February 2025
Location: Ground Floor, The Trafford Centre, Trafford Park, Stretford, Manchester M17 8AA
Opening Hours:
- Friday: 10am-10pm
- Saturday: 10am-9pm
- Sunday: 12pm-6pm
Bluewater – 28-30 March 2025
Location: Ground Floor, Pkwy, Dartford, Greenhithe, DA9 9ST
Opening Hours:
- Friday: 10am-9pm
- Saturday: 9am-9pm
- Sunday: 11am-5pm
A New Era of Experiential Retail
Benefit’s BADgal Bounce Lash Bars reflect the growing trend of experiential retail, offering customers an engaging way to explore beauty products beyond traditional counters. By integrating playful interactive elements with expert consultations, Benefit aims to create a lasting brand connection with shoppers at some of the UK’s busiest retail destinations.
