Boux Avenue will reopen its refurbished Westfield White City store at 11am on Thursday 7 May 2026. The 171 sq m unit is on Level One, opposite Uniqlo.
To mark the launch, the retailer will offer goody bags to the first 100 shoppers who spend £50 or more. Opening-day activity will also include a live DJ set, a personalisation station offering free embroidery on purchases, and a Spin to Win promotion running from 11am to 4pm, with discounts, gift cards and mystery gifts available.
Boux Avenue Bluewater
“We’re delighted to offer our customers a fresh and contemporary new shopfit for our loyal and new customers. Be sure to come and visit us at the updated Westfield White City store located on Level One, where our expert and friendly bra fitting team is on hand to help customers find their perfect fit, with 81% of us wearing the wrong bra size. This is the perfect opportunity to be professionally fitted and discover your true size. Customers will be able to enjoy lots of treats on opening day, along with discovering our famous craftsmanship with new and exclusive lace and embroidered lingerie, our viral strapless bra for the Summer season, along with our cute, comfy nightwear and super stylish swimwear, helping to get you holiday ready.”
The refit introduces what the brand describes as a clean and contemporary new shopfit, alongside fitting rooms equipped with concierge buttons and bespoke lighting options for day, dusk and night. Customers will also be able to use the retailer’s free expert bra fitting service in store.
The White City reopening follows a refurbished Boux Avenue store at Bluewater in March, as well as the opening of the brand’s northern flagship at Trafford Centre in November and a new unit at Manchester Arndale in August under a 10-year lease agreement.
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