Using Promotions to Promote Your Business
There are many methods businesses can use to attract and retain customers. These include stunning displays to draw people in and let them know...
When brand purpose leads to real impact
What does it mean to be a purpose-led brand? For me it’s about advocating and driving change on issues genuinely linked to our business...
John Lewis’ Christmas campaign is British public’s favourite advert with over 21,000 Twitter mentions
Today, social media management and analytics company Sprout Social released new social media data that found ‘The Beginner’ Christmas advert from John Lewis has...
Coca-Cola lights up London with karaoke takeover of iconic Piccadilly Circus
Holidays are coming! On Thursday evening, one of London’s most famous landmarks lit up in Coca-Cola red as thousands came together to celebrate the...
The Yards, Covent Garden launches first-of-its-kind technology for its Christmas campaign
Longmartin Properties Ltd, a joint venture between Shaftesbury and the Mercers’ Company, has launched its festive activation, 12 Drops of Christmas at The Yards,...
Is Cross-Marketing Key To A Retailer’s Success?
It doesn't matter what you're selling as a retailer, be it products or services; you have to market it in some way, shape or...
eBay is putting pre-loved back on screens for Love Island series 9
eBay has recoupled with Love Island to continue to drive conversations and encourage shoppers to think pre-loved first.
Last series, the online marketplace became Love...
Over 1.3 million more customers shopped at Lidl GB during the run up to...
German discount supermarket chain Lidl has seen significant growth in the UK in recent years. In 2021, Lidl was the fastest-growing supermarket in the...
LUSH reports recording breaking December sales
Lush UK&I has announced sales of £40.5m in December, exceeding forecasts and beating 2021’s sales by 13.1%, up 11% versus pre-pandemic sales in 2019. ...
eBay UK launch ‘Couple Up With Pre-loved’ campaign with Love Island
Today, eBay UK, the returning pre-loved fashion partner of Love Island celebrates the latest series launch with a new multi-channel campaign, which encourages shoppers...