M&S Unveils “Love Thismas (Not Thatmas)” Campaign for Christmas 2023
With the festive season fast approaching, Marks & Spencer has lifted the curtain on its 2023 Christmas Clothing & Home campaign. Orchestrated by the...
Fashion chain Jigsaw ad banned for ‘objectifying’ women
An ad for fashion chain Jigsaw that featured a model climbing over a fence in her underpants has been banned for being likely to...
LUSH reports recording breaking December sales
Lush UK&I has announced sales of £40.5m in December, exceeding forecasts and beating 2021’s sales by 13.1%, up 11% versus pre-pandemic sales in 2019. ...
Just 3% of European retailers currently use behavioural personalisation, leading to lost conversions and...
Lack of meaningful personalisation is costing brands lost conversions, leaving revenue opportunities on the table at a time when customer caution is lengthening buying...
eBay Becomes New Headline Sponsor of Love Island, Expanding Reach and Promoting Fashion Circular...
ITV has announced that eBay will become the new headline sponsor of Love Island when it returns this summer on ITV2 and ITVX. The...
B&Q and Pinterest team up to inspire Home Front trend with unique campaign
B&Q has partnered with Pinterest to launch a new co-branded campaign, marking the retailer’s first use of the platform’s Trend Badge feature. The initiative...
DAC Group to Enhance Online Presence for Kingfisher PLC’s DIY Brands in the UK...
DAC Group has been appointed by multinational retail company Kingfisher PLC to improve online visibility as it seeks to increase ecommerce sales and in-store footfall for its...
SportsShoes.com Enters Global Partnership with Parkrun
SportsShoes.com has recently established a significant global partnership with parkrun, a community event network. This collaboration positions SportsShoes.com as parkrun’s exclusive retail partner in...
Very Launches ‘Let’s Make It Sparkle’ Brand Platform, Infusing Digital Retail with Festive Joy...
In a recent unveiling, Very has introduced its new brand platform, ‘Let’s Make It Sparkle’, through a Christmas campaign that infuses the digital retail...
When brand purpose leads to real impact
What does it mean to be a purpose-led brand? For me it’s about advocating and driving change on issues genuinely linked to our business...
