How customer counting could be changing in retail
For retailers, using tools that analyse Wi-Fi have been a well-established and proven way to track which stores customers are visiting and the frequency...
Popularity vs Personalisation: Which is a better influencer marketing tactic?
Following the coronavirus pandemic, print-advertising and in-person traditional marketing methods are coming to an end. The Advertising Standards Authority (ASA) are even hotter on regulations regarding transparent advertising hashtags #Ad...
Why the pressure is on retailers to adopt the right digital experience this festive...
Changing consumer behaviour has caused a shift in the retail industry recently. This may not sound different from the norm, but it is, especially...
Wayfair reveals the top emerging trends in festive decor and housewares ahead of Christmas...
Wayfair today unveiled the top trends that are emerging in festive decor and housewares as consumers get ready for the upcoming holiday season. With...
Peak trading and the opportunity behind unplanned demand
Following the second lockdown announcement, it is clear that we will all have to stop clinging onto the idea of the new or the...
Children’s bedroom specialist’s revenue up by 72% with plenty of ‘room to grow’
Children’s bedroom specialists, Room to Grow, has experienced a record breaking six-months of sales which has led to revenue soaring throughout quarter two and...
Retail industry to see footfall drop by 62% this Christmas
Retail intelligence experts Springboard predicts that over the six weeks from Sunday 22nd November to Saturday 26th December, footfall across all UK retail destinations...
Utilise AI to lessen brand identity gap
Through forced closures, physical restrictions and mitigating measures, the pandemic has posed threats that have forced retailers to rethink their entire sales and marketing...
The rise of Squad Shopping
New research out today has revealed a growing shopping trend is emerging out of people’s inability to hit the shops with groups of friends...
Social’s ticking the boxes
Just when we thought the world couldn’t love social media anymore, the globe’s entire population have increased their social media consumption by 21% this...