Forget Superstores: Could Independent Retailers Establish Media Networks Too?
Retail media ad slots are flying off the shelves. Bolstered by digitised loyalty schemes, most major supermarkets are unveiling retail media platforms, while ecommerce...
Small Businesses Win Hearts: Warm Welcomes, Complimentary Samples and Exclusive Birthday Discounts Elevate the...
In an era marked by financial caution, the dynamics of shopper loyalty are shifting, particularly in light of the ongoing cost-of-living crisis. A comprehensive...
Superdrug Enhances Loyalty Scheme with VIP Rewards Through Mobile App
On 25th October, a fresh wave of rewards beckons the Health & Beautycard members of Superdrug as the retailer launches VIP Rewards on its...
91% of shoppers won’t purchase from brands who serve ‘intrusive’ ads, according to new...
Intrusive ads that disrupt consumers’ browsing experiences or shopping journeys risk lower engagement and, crucially, lost conversion and sales opportunities, the latest research from...
‘Ok’ to ‘Amazed’ – Tapping into the Psychology of Personalisation to Make Brand Related...
The evolution of shopping habits and consumer behaviours over the past decade are well documented, especially for younger generations. What continues to emerge is...
The Importance of Building Customer Loyalty in Retail
In the competitive landscape of retail, fostering customer loyalty is essential for long-term success. Loyal customers provide a reliable revenue stream and contribute to...
Bad Returns Cost Retailers Customers as Nine in Ten Shoppers Say They Won’t Buy...
Almost nine in ten consumers say the returns window influences whether they buy from an online retailer, while more than nine in ten say...
Scurri and ZigZag Partner to Protect Loyalty as Online Volumes Surge
Scurri, the next generation delivery management and post-purchase experience platform, has announced a new partnership with global returns technology provider ZigZag, giving retailers a...
When Points Stop Working: The New Rules of Retail Loyalty
For decades, customer loyalty in retail has been driven by familiarity, trust and perceived value. Shoppers returned to brands they knew, often reinforced by...
How Unified Commerce Is Reshaping Retail: 5 Lessons From Shopify
At Visualsoft’s recent event, sync, one of the key themes was how retailers can simplify complexity without losing the human touch. In a session led by Matthias...