Superdrug Enhances Loyalty Scheme with VIP Rewards Through Mobile App
On 25th October, a fresh wave of rewards beckons the Health & Beautycard members of Superdrug as the retailer launches VIP Rewards on its...
91% of shoppers won’t purchase from brands who serve ‘intrusive’ ads, according to new...
Intrusive ads that disrupt consumers’ browsing experiences or shopping journeys risk lower engagement and, crucially, lost conversion and sales opportunities, the latest research from...
‘Ok’ to ‘Amazed’ – Tapping into the Psychology of Personalisation to Make Brand Related...
The evolution of shopping habits and consumer behaviours over the past decade are well documented, especially for younger generations. What continues to emerge is...
How retailers can use loyalty to win in the age of Shein
There’s no ignoring the ever-growing threat posed by online fast fashion giant, Shein. In fact, most high street value retailers have been struggling to...
Wunderkind Announces Strategic Partnership With Movable Ink to Help Brands Enhance Customer Engagement, Conversions,...
Wunderkind, the leading AI-powered performance marketing and identity platform, today announced a strategic partnership with Movable Ink. This innovative collaboration is set to revolutionise how...
How Unified Commerce Is Reshaping Retail: 5 Lessons From Shopify
At Visualsoft’s recent event, sync, one of the key themes was how retailers can simplify complexity without losing the human touch. In a session led by Matthias...
Trend Loyalty Rises as ‘True Loyalty’ Stalls in UK
SAP Emarsys’ latest Customer Loyalty Index reveals a shift: traditional brand loyalty has plateaued, supplanted by fast-moving, trend-driven “Trend Loyalty.”
How Payment Flexibility Builds Customer Loyalty
Let’s face it—modern consumers aren’t just browsing; they’re moving fast, thinking faster, and expecting businesses to keep up. One smart way for brands to...
E-commerce Payments in 2025: How Businesses Can Survive and Thrive in a Tough Economic...
The e-commerce sector has seen major technological changes and dramatic growth over the last half-decade. Despite an economic downturn and evolving consumer behaviour, there...
Despite widespread ‘Members Only’ pricing causing discount fatigue, 28% of shoppers now exclusively shop...
With many retailers, including Tesco, Morrisons, Boots and Superdrug, offering members’ pricing within their loyalty programmes, the ubiquity of loyalty pricing means it could...
