Retaining loyalty in uncertain times
Recently GFK’s closely-watched consumer confidence index hit -40, its lowest score since records began in 1974. With the cost of living on the rise,...
How data is key to driving the customer experience and delivering personalisation
The past two years has seen customer experience go from a nice to have to an absolutely essential element of business strategy. With services...
We’re sorry for your delayed gratification
It seems that whatever we want to buy – from fridges to sofas to cars to phones – there’s one thing that comes free...
Mindreader: the power of hyper-personalisation in a new age of loyalty
For some years now, personalisation has been gaining pace in retail – but a certain group of trailblazers are supercharging the concept. Streaming platforms...
Pret subscription model: The future of business or a disaster waiting to happen?
Subscription models are at first glance nothing new, with streaming services having adopted this strategy since their inception. However, this model has adapted and...
The future is seamless: New report signals a wave of on and offline customer...
Antavo, the loyalty technology provider has today launched a new report into the state of the loyalty programme market.
The report highlights the vital role...
Moneysupermarket snaps up cashback site Quidco
Price comparison group Moneysupermarket.com has agreed to buy cashback business Quidco in a deal worth up to £101 million.
Moneysupermarket said it will pay £87 million...
For today’s customers, what’s the point of points?
As Morrisons makes significant changes to its loyalty scheme, it’s time to reassess what’s really important to customers, says Swapi Founder and CEO Pete...
