The Evolution of Product Sampling in the Digital Age
Digital sampling is transforming retail, offering brands targeted, measurable ways to engage consumers online while integrating seamlessly with e-commerce and physical stores.
The Power of Thumbnails and Titles on YouTube
YouTube has become one of the most popular platforms for both creators and viewers to share and consume video content. YouTube provides a massive...
TikTok Shop Teams Up with PUMA for UK Super Brand Day
Discover PUMA's exclusive deals and giveaways during TikTok Shop's UK Super Brand Day, running 18-20 December
Influencer Overload? How to Navigate the World of Influencers in a £21 Billion Industry
The influencer marketing industry was priced at 21 billion in 2024 and is projected to rise to 25 billion pounds by the close of...
Amazon Launches ‘Black Friday Week Show’ with Rylan and Celebrity Guests
Amazon’s new Black Friday Week Show features Rylan and celebrity guests sharing top deals, shopping tales, and festive challenges.
Snapchat to Launch ‘Snap Street’: An Immersive High-Street Experience in East London
Snapchat has announced the launch of an all-new immersive high-street experience, Snap Street, set to open in East London this October.
The Ely’s Yard building...
Instagram Rich List 2024: Brands Holding the Most Dominance on the Platform
HopperHQ.com has unveiled the top brands dominating Instagram in its latest Instagram Rich List for 2024. First compiled in 2017, the Instagram Rich List...
P.Louise Breaks UK Revenue Record on TikTok Shop
Beauty brand P.Louise has broken the UK record for the most revenue generated on TikTok Shop by a UK brand, earning over £1.5 million...
8 Credible Ways to Make Money on Facebook
Over 3 million people worldwide use Facebook. With such a massive user base, people from all over the world can connect easily. But there's...
#BeautyTok: How the Beauty Sector has Nailed Social Media Marketing
If you want actual examples of social media shaping consumer interests, look no further than the beauty industry, or more specifically, the glossy world...